Company Of One: Why Staying Small Is the Next Big Thing for Business

by Paul Jarvis

Overview

What if the real key to a more fulfilling career was not to scale up but to work for yourself and become a successful and sustainable company of one? The New York Times bestselling author of Deep Work Cal Newport calls this book a “must-read for any entrepreneur who prioritizes a rich life over riches.” Company of One offers a refreshingly original business strategy that’s focused on a commitment to being better instead of bigger. Why? Because staying small provides one with the freedom to pursue more meaningful pleasures in life—and avoid the headaches that come with traditional growth-oriented business. Having personally discovered the benefits of cutting out the corporate hierarchy that constantly demands more, author Paul Jarvis explains how you can do the same. With this groundbreaking guide, you’ll learn how to set up your shop, determine your desired revenues, deal with unexpected crises, keep your key clients happy, and find self-fulfillment every step of the way.

Product Details

ISBN-13:	9780358213253
Publisher:	HarperCollins
Publication date:	01/14/2020
Edition description:	Reprint
Pages:	272
Sales rank:	188,530
Product dimensions:	5.20(w) x 7.90(h) x 0.80(d)

About the Author

As a corporate tech designer and internet consultant, Paul Jarvis spent years working with professional athletes like Warren Sapp, Steve Nash and Shaquille O’Neal with their online presence, and with large companies like Yahoo, Microsoft, Mercedes-Benz and Warner Music. He then migrated to working with online entrepreneurs like Marie Forleo, Danielle LaPorte, and Kris Carr to help build their brands. Since becoming a company of one, he spends his time writing, podcasting, and creating online courses for more than 10,000 students. He lives with his wife on an island off the coast of Vancouver.

Table of Contents

Prologue xi

Part I Begin

1 Defining a Company of One 3

2 Staying Small as an End Goal 24

3 What's Required to Lead 45

4 Growing a Company That Doesn't Grow 60

Part II Define

5 Determining the Right Mind-Set 77

6 Personality Matters 94

7 The One Customer 105

8 Scalable Systems 124

9 Teach Everything You Know 135

Part III Maintain

10 Properly Utilizing Trust and Scale 149

11 Launching and Iterating in Tiny Steps 163

12 The Hidden Value of Relationships 180

13 Starting a Company of One - My Story 198

Afterword: Never Grow Up 215

Acknowledgments 227

Notes 229

Index 239

Editorial Reviews

"Jarvis makes a compelling case for making your business better instead of bigger. A must-read for any entrepreneur who prioritizes a rich life over riches."
—CAL NEWPORT, bestselling author of DEEP WORK and DIGITAL MINIMALISM
 
“You're not a machine, so why would you run your business like one? Company of One shows you another way. If you've ever wondered how to have a business that works for you—instead of the other way around—you need this book.” 
—CHRIS GUILLEBEAU, bestselling author of SIDE HUSTLE and THE $100 STARTUP 

 "Growth has been hacked to simply mean “more”. More revenue, more customers, more employees, more products, more, more, more. That’s a tragically myopic view of growth. Paul Jarvis will help you open your eyes to a broader, wiser definition of growth. One of learning, one of betterment, one of contentment. There’s never been a more opportune time to launch or run companies that embrace having and being “enough”. The most important ingredient is a new world view. Company of One can give you just that." —DAVID HEINEMEIER HANSSON, Creator of RUBY ON RAILS and Founder of BASECAMP

"Your business can thrive with less! Company of One is an riveting, lucidly written guide to run a successful minimalist business." —Joshua Fields Millburn, host of The Minimalists podcast

“The default equation of more = better in business isn’t working anymore. If you want to build something that matters, make a difference for your family and the world, and actually enjoy what you do, Company of One offers the inspiration and step by step actions that will change the way you do business, and the way you do life.”
—COURTNEY CARVER, bestselling author of SOULFUL SIMPLICITY 
 
"Paul Jarvis beautifully illustrates that “Small is the new big.” It's true. It's not about how many employees you have (or how many customers you serve). It is about “who” you are working with. This is a revolutionary idea for our times:  build your business based on your values. There's nothing small about that. This book is a treasure."
—MITCH JOEL, founder, Six Pixels Group, and author of SIX PIXELS OF SEPARATION and CTRL ALT Delete

“Ever since starting MailChimp 18 years ago, I’ve always been told that my way was wrong. My way has never been to “be big.” My way was always to “be useful.” My company has become a global brand with millions of customers, over $525 million in annual revenue, and almost 1000 employees united by a single mission to empower companies of one. Go figure. There's not one, right way. Only your way. Paul’s book can help you find your way.”
—BEN CHESTNUT, CEO and founder of MailChimp
 
"Company of One will give you invaluable insights to focus on the purposeful, interesting, and impactful work you actually love doing, right alongside permission to stop blindly chasing growth by defining success on your own terms. This book is great for freelancers, side-hustlers, and small business owners who are looking to bring autonomy, self-reliance, and creativity to their work without becoming total workaholics. 
—KATHLEEN SHANNON and EMILY THOMPSON, authors/hosts of Being Boss

"Paul Jarvis is the savviest sole proprietor I know. This book is a permission slip to reject tired corporate business advice in favor of a smaller, slower, more personal approach. Amen." —JOCELYN K. GLEI, host of Hurry Slowly

"A bright, useful entry in the small-is-beautiful genre."—Kirkus Reviews

"Persuasive . . . Jarvis’s soothing guide is a good reminder that chasing the million-customer mark is not the right choice for every entrepreneur.”—Publishers Weekly
 

From the Publisher