Comparison-Shopping Services And Agent Designs

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Popular among online shoppers, comparison-shopping provides a new sales channel for small to medium enterprises to contend with brand name vendors.

Comparison-Shopping Services and Agent Designs provides a collection of comprehensive research articles on the rising demand for more informative consumer services. This Premier Reference Source provides e-commerce and agent technology researchers, academicians, and practitioners with a useful overview and references to the latest advancements in the field.

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Product Details

  • ISBN-13: 9781599049786
  • Publisher: IGI Global
  • Publication date: 5/10/2011
  • Pages: 336
  • Product dimensions: 8.50 (w) x 11.20 (h) x 1.10 (d)

Table of Contents

Ch. I Comparison-Shopping Services and Agent Design: An Overview 1

Ch. II The Next Generation of Shopbots: Semantic Interoperability and Personalization 19

Ch. III A Mediation Architecture for Global Comparison Services 37

Ch. IV The Efficiency of Different Search Patterns in Electronic Market 55

Ch. V Price, Product Complexity, and Durability in Comparison Shopping 74

Ch. VI Evaluation of Fuzzy Models to Support Online-Trust Assessment 90

Ch. VII Comparison-Shopping Channel Selection by Small Online Vendors: An Exploratory Study 101

Ch. VIII Comparison Shopping Behaviour in Online Environments: The Case of Spanish E-Shoppers 119

Ch. IX Service Features, Customer Convenience, and Shopping Intention in the Context of Mobile Commerce 134

Ch. X How Good is Your Shopping Agent? Users Perception Regarding Shopping Agents Service Quality 151

Ch. XI Multi-Channel Retailing and Customer Satisfaction 165

Ch. XII Evolution of Web-Based Shopping Systems: Characteristics and Strategies 178

Ch. XIII Exogenous and Endogenous Antecedents of Online Shopping in a Multichannel Environment: Evidence from a Catalog Retailer in the German-Speaking World 196

Ch. XIV Examining Online Purchase Intentions in B2C E-Commerce: Testing an Integrated Model 217

Ch. XV An Exploratory Study of Consumer Adoption of Online Shopping: Mediating Effect of Online Purchase Intention 235

Ch. XVI Can Web Seals Work Wonders for Small E-Vendors in the Online Trading Environment? A Theoretical Approach 251

Glossary 272

Compilation of References 277

Index 314

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