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Ms Magazine -
“Marketing campaigns associated with philanthropy . . . may sound magnanimous, but when Einstein shines a lens on the practice, she finds considerable cracks in the veneer.”
1 Value Brands . . . They Ain’t What They Used to Be
2 How Corporations Co-Opt Caring: Strategic Philanthropy, Cause-Related Marketing, and Corporate Social Responsibility
3 The Birth of the Hypercharity and the Rise of “Charitainment”
4 The Consequences of Co-Opting Compassion
5 Shopping Is Not Philanthropy. Period.
6 Can Companies Make a Difference?
7 We Are Not Consumers