Competing for Customers and Capital / Edition 1

Competing for Customers and Capital / Edition 1

by Jr., Victor J. Cook Victor J.
     
 

Make positive changes in your company with COMPETING FOR CUSTOMERS AND CAPITAL! This innovative text explains the relationships between enterprise marketing and corporate finance based on the common language of economic theory and financial accounting data. In the process, important metrics from marketing and finance are united and add to your fundamental

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Overview

Make positive changes in your company with COMPETING FOR CUSTOMERS AND CAPITAL! This innovative text explains the relationships between enterprise marketing and corporate finance based on the common language of economic theory and financial accounting data. In the process, important metrics from marketing and finance are united and add to your fundamental understanding of what drives shareholder value.

Product Details

ISBN-13:
9780324405972
Publisher:
Cengage Learning
Publication date:
03/23/2006
Edition description:
New Edition
Pages:
272
Product dimensions:
5.90(w) x 9.10(h) x 1.10(d)

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