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Competing Globally / Edition 1
     

Competing Globally / Edition 1

by Farid Elashmawi, Ph.D.
 

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ISBN-10: 0877193711

ISBN-13: 9780877193715

Pub. Date: 04/26/2001

Publisher: Taylor & Francis

Based on his firsthand experience, Farid Elashmawi has created a concise, valuable primer to 'going global'. 'Competing Globally' gives specific information about entering international markets, negotiating, conducting meetings and presentations, and working with international partners.

'Competing Globally'sheds light on varied business cultures, including

Overview

Based on his firsthand experience, Farid Elashmawi has created a concise, valuable primer to 'going global'. 'Competing Globally' gives specific information about entering international markets, negotiating, conducting meetings and presentations, and working with international partners.

'Competing Globally'sheds light on varied business cultures, including those of North America, Europe, Japan, Korea, China, Indonesia, Thailand and the Middle East. Elashmawi uses case studies, anecdotes, social tips, self-tests, and tables to provide important insights into communicating, marketing, and negotiating with organizations outside throughout the world. This book is invaluable to business managers and students who need to enhance their cross-cultural negotiation skills to compete globally.

Product Details

ISBN-13:
9780877193715
Publisher:
Taylor & Francis
Publication date:
04/26/2001
Series:
Managing Cultural Differences Series
Edition description:
New Edition
Pages:
282
Product dimensions:
6.25(w) x 9.25(h) x 0.69(d)

Table of Contents

Sailing across business cultures; One on one with Americans; Facing the Japanese salaryman; Competing on the battleground with Koreans; Dealing with Indonesian Paks; Mastering the Thai Wai; Flattering the Arabs; Discovering European Diversity; Looking behind the Chinese facade.

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