Competing on Analytics: The New Science of Winning / Edition 1
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Competing on Analytics: The New Science of Winning / Edition 1

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by Thomas H. Davenport, Jeanne G. Harris
     
 

ISBN-10: 1422103323

ISBN-13: 9781422103326

Pub. Date: 03/06/2007

Publisher: Harvard Business Review Press

You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool.

In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make

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Overview

You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool.

In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling.

Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples—from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia, and the Boston Red Sox—illuminate how to leverage the power of analytics.

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Product Details

ISBN-13:
9781422103326
Publisher:
Harvard Business Review Press
Publication date:
03/06/2007
Pages:
240
Sales rank:
201,587
Product dimensions:
6.40(w) x 9.58(h) x 0.98(d)

Table of Contents


Foreword   Gary Loveman     ix
Acknowledgments     xiii
The Nature of Analytical Competition
The Nature of Analytical Competition: Using Analytics to Build a Distinctive Capability     3
What Makes an Analytical Competitor?: Defining the Common Key Attributes of Such Companies     23
Analytics and Business Performance: Transforming the Ability to Compete on Analytics into a Lasting Competitive Advantage     41
Competing on Analytics with Internal Processes: Financial, Manufacturing, R&D, and Human Resource Applications     57
Competing on Analytics with External Processes: Customer and Supplier Applications     83
Building an Analytical Capability
A Road Map to Enhanced Analytical Capabilities: Progressing Through the Five Stages of Development     107
Managing Analytical People: Cultivating the Scarce Ingredient That Makes Analytics Work     131
The Architecture of Business Intelligence: Aligning a Robust Technical Environment with Business Strategies     153
The Future of Analytical Competition: Approaches Driven by Technology, Human Factors, and Business Strategy     175
Notes     187
Index     199
About the Authors     217

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