Competing on Analytics: The New Science of Winning
  • Competing on Analytics: The New Science of Winning
  • Competing on Analytics: The New Science of Winning

Competing on Analytics: The New Science of Winning

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by Thomas H. Davenport, Jeanne G. Harris
     
 

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You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool.

In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to makeSee more details below

Overview

You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool.

In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling.

Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples—from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter&Gamble, Wachovia, and the Boston Red Sox—illuminate how to leverage the power of analytics.

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Editorial Reviews

Forbes
It's all about looking behind time-honored assumptions and ideas for what makes for good people and testing them instead of going on your intuition and your gut.
—Thomas Davenport
The Financial Times
...the traditional ways of seeking competitive advantage are redundant and...the future lies with the ability to analyse the very considerable volumes of data it amasses about itself.

The Wall Street Journal
Competing on Analytics is hardly the last word on the matter, but it is a useful primer for a business field that seems likely only to grow in importance.

CFO.com
That insight [you are searching for] is probably lying inside data you already have or could easily obtain. That's the key premise of Competing on Analytics.

From the Publisher
“[the] seminal work, Competing on Analytics, helped shape the evolution of the discipline of business analytics.” — Health Data Management

“Harvard Business School Press, Davenport in particular, has produced some excellent books on competitive analytics and the like, with good case studies…” - ZD Net

Product Details

ISBN-13:
9781422156308
Publisher:
Harvard Business Review Press
Publication date:
03/06/2007
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
218
Sales rank:
1,052,028
File size:
1 MB

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