Competing on Value

Competing on Value

by Mack Hanan
     
 

This book provides the sophistication, knowledge, and practical techniques to move your sales force away from commodity selling and toward high-margin, value-based marketing. See more details below

Overview

This book provides the sophistication, knowledge, and practical techniques to move your sales force away from commodity selling and toward high-margin, value-based marketing.

Editorial Reviews

Booknews
Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value--i.e. demonstrating to current and prospective customers that using your products or services will either cut their costs or improve their revenues. Distributed by Gale. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780814450369
Publisher:
AMACOM Books
Publication date:
04/22/1991
Pages:
150
Product dimensions:
6.49(w) x 9.50(h) x 0.76(d)

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