Competing with IT: Leading a Digital Business

by Colin Ashurst

Overview

Competing with IT takes a strategic approach to managing the realization of benefits from IT. With a benefits-led approach it emphasizes IT as an enabler of business innovation and a means to create value for customers, employees and other stakeholders, which as a result create value for the organization and deliver competitive advantage.

Designed specifically for the needs of MBA students, this succinct introductory text provides insight into key principles and offers guidance on how to succeed in practice by building a leadership 'toolkit' for the strategic management of projects and the overall IT portfolio. Underpinned by sound academic theory and linked to best practice it is the ideal MBA course text.

- Allows students to apply their knowledge and explore real-world issues through case studies and examples
- Brings together benefits-led and agile approaches to projects in an innovative framework
- Combines extensive practical experience with the latest academic thinking and research

Product Details

ISBN-13:	9781137269973
Publisher:	Bloomsbury Academic
Publication date:	03/26/2015
Series:	MBA Series , #3
Edition description:	2015
Pages:	420
Product dimensions:	5.90(w) x 9.10(h) x 1.00(d)

About the Author

Colin Ashurst is a Senior Lecturer at Newcastle University Business School, UK. He has extensive experience as an IT manager and consultant.
Colin Ashurst is a Senior Lecturer at Newcastle University Business School, UK. He has extensive experience as an IT manager and consultant.

Table of Contents

1. Foundations for a New Perspective
2. A Benefits Framework for Planning Projects Exploring Opportunities
3. Establishing the Vision Developing the Benefits Realization Plan
4. Building Momentum Delivering the Benefits
5. Assessing the Benefits Evaluation
6. Making the Most of Investments in IT
7. Digging Deeper into the Issues of Design and Change
8. Strategy Creating Value and Building Competitive Advantage
9. Managing the IT Portfolio
10. Taking an Architecture Perspective
11. Digital Business
12. Implications for the CIO And IT Function
13. Enabling Business Innovation
14. Building the IT Capability of the Organization.

What People are Saying About This

From the Publisher

The academic rigour of this book is excellent, along with its handling of relevant and up-to-date topics in the field of IT. It provides a direct and practical approach to IS/IT and benefits realization in a unique and pragmatic way. It is the ideal text for MBA students, academics and practitioners alike.' – Thanos Papadopoulos, University of Sussex, UK

'In a digital world, realising value from IT initiatives has become one key challenge to executives. This book offers a fresh examination of the benefits that IT can operationally and strategically deliver when appropriate tools are considered and deployed by managers'. – Ilan Oshri, Loughborough University, UK