Competing with the Retail Giants: How to Survive in the New Retail Landscape

Overview

Written by an economist who has been tracking the impact of superstores on small businesses for five years. Stone has conducted more than 200 seminars on his research for community groups and trade associations in 46 states during the last three years. In this superlative guide, he offers practical advice on how small retailers can survive and thrive in the age of giant discount stores. Provides strategies for small businesses to compete effectively by improving four major areas—merchandising, marketing, customer...

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Overview

Written by an economist who has been tracking the impact of superstores on small businesses for five years. Stone has conducted more than 200 seminars on his research for community groups and trade associations in 46 states during the last three years. In this superlative guide, he offers practical advice on how small retailers can survive and thrive in the age of giant discount stores. Provides strategies for small businesses to compete effectively by improving four major areas—merchandising, marketing, customer service and customer relations.

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Product Details

  • ISBN-13: 9780471054405
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 1/23/1995
  • Series: National Retail Federation Series , #21
  • Edition number: 1
  • Pages: 272
  • Product dimensions: 0.75 (w) x 6.00 (h) x 9.00 (d)

Table of Contents

ASSESSING YOUR COMPETITION.

The Rapidly Changing Retail Environment.

Impacts of the Discount Mass Merchandisers.

HOW TO COMPETE.

Improving Your Merchandising.

Reviving Your Marketing Practices.

Providing Outstanding Service to Your Customers.

Treating the Customer Right.

Improving the Efficiency of Your Business.

Implementing the Changes.

Team Building.

Appendices.

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