Competition Demystified: A Radically Simplified Approach to Business Strategy [NOOK Book]

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Overview

Bruce Greenwald, one of the nation?s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.

Over the last two decades, the conventional approach to strategy has become frustratingly complex. It?s easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other ...
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More About This Book

Overview

Bruce Greenwald, one of the nation?s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.

Over the last two decades, the conventional approach to strategy has become frustratingly complex. It?s easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

Editorial Reviews

Publishers Weekly
A conscious simplification of Michael Porter's classic Competitive Strategy, this book treats only one of Porter's five forces, "potential entrants." According to the authors (Value Investing), avoiding competition is the only way to escape "a level playing field in which anyone can join... [and] only the best... survive and prosper." Most of the book discusses ways to gain protected positions from which businesses can be run badly but still earn abnormal returns. Cutting prices, matching prices and using domination of one market to create a monopoly in another are all discussed; legality is mentioned only briefly and indirectly. The best of their recommendations is to find small, declining, local markets without existing competitors. Despite the title, the book seems aimed more at investors than managers. Stockholders appreciate the value of mediocre companies that generate steady, unexciting profits in local markets without much notice; they like them because the stock is cheap. Managers usually aspire to build something better, in order to make the stock expensive. Still, this book is a useful counterpoint to the idea that conflict and growth are good for their own sakes. (Aug. 18) Copyright 2005 Reed Business Information.

Product Details

  • ISBN-13: 9781101218433
  • Publisher: Penguin Group (USA)
  • Publication date: 8/18/2005
  • Sold by: Penguin Group
  • Format: eBook
  • Pages: 416
  • Sales rank: 557,541
  • File size: 2 MB

Meet the Author

Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.

Table of Contents

1 Strategy, markets, and competition 1
2 Competitive advantages I 20
3 Competitive advantages II 37
4 Assessing competitive advantages 52
5 Big where it counts 77
6 Niche advantages and the dilemma of growth 113
7 Production advantages lost 137
8 Games companies play 160
9 Uncivil cola wars 181
10 Into the henhouse 200
11 Games companies play 220
12 Fear of not flying 238
13 No instant gratification 255
14 Cooperation without incarceration 274
15 Cooperation 293
16 Valuation from a strategic perspective 322
17 Corporate development and strategy 342
18 The level playing field 363
App Methods for measuring return on resources or investments 377

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