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From the PublisherFinancial Times
The most influential management book of the past quarter century....A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.
S.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern University
Michael Porter has done it again. Having defined the 'what' and 'why' of competitive strategy in his earlier book, he now defines the 'how' in
A sharp, aggressive and cogently reasoned book about competition that your smarter rivals will try to get to first.
The Washington Post
A brilliant structural analysis of what competitive advantage might mean....
Antitrust Law & Economics Review
A superb guide for business managers but also necessary background study for judges, antitrust agency officials, and economic experts in antitrust cases.