Competitive Identity: The New Brand Management for Nations, Cities and Regions / Edition 1
  • Alternative view 1 of Competitive Identity: The New Brand Management for Nations, Cities and Regions / Edition 1
  • Alternative view 2 of Competitive Identity: The New Brand Management for Nations, Cities and Regions / Edition 1

Competitive Identity: The New Brand Management for Nations, Cities and Regions / Edition 1

by S. Anholt
     
 

View All Available Formats & Editions

ISBN-10: 0230500285

ISBN-13: 9780230500280

Pub. Date: 11/13/2006

Publisher: Palgrave Macmillan UK

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

Overview

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

Product Details

ISBN-13:
9780230500280
Publisher:
Palgrave Macmillan UK
Publication date:
11/13/2006
Edition description:
2007
Pages:
160
Product dimensions:
6.30(w) x 9.30(h) x 0.70(d)

Table of Contents

What is Competitive Identity? The Theory of Competitive Identity Understanding National Image Planning for Competitive Identity Implementing Competitive Identity Competitive Identity and Development

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >