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Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World

Editorial Reviews

From the Publisher
"Savvy business owners and managers must read Sharp's insightful book before making another big decision. The top expert in this field has written a compelling and extremely readable book for staying ahead of your competition."
Jane Applegate, columnist and author of 201 Great Ideas for Your Small Business

"After reading this book, you will see your business differently, because you will see the work differently...a set of new opportunities to exploit."
Steve Moya, consultant and former senior vice president and chief marketing officer, Humana, Inc.

"Seena Sharp has done it again! This incisive book clears through the clutter that encumbers so many others on competitive intelligence. And Seena's no-holds-barred style rings true as she pierces several myths surrounding vaunted business decision-making, and the holy grail of crunching business data."
Paul Kinsinger, Professor of Business Intelligence, Thunderbird School of Global Management

"Seena Sharp has always provided her fellow professionals and clients a fresh and insightful perspective on competitive intelligence. This book fulfills those expectations."
Jan Herring, advisor to intelligence professionals, Meritorious Award Recipient, Society of Competitive Intelligence Professionals

"Seena's book provides the insight on competitive intelligence that all companies should embrace. The CI that Seena provided to our small manufacturing company directed a successful new product launch that would have otherwise failed."
Brian Grabowski, CWP, a Division of Berkshire Hathaway, Inc.

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Product Details

  • ISBN-13: 9780470293171
  • Publisher: Wiley
  • Publication date: 10/19/2009
  • Edition number: 1
  • Pages: 304
  • Sales rank: 819,868
  • Product dimensions: 6.00 (w) x 9.10 (h) x 1.10 (d)

Meet the Author

Seena Sharp founded one of the first competitive intelligence firms in the United States. She has long been actively involved in CI, working as a CI leader at major corporations, writing articles on CI for business publications, and frequently speaking throughout the U.S. and Europe, including international conferences for the Society of Competitive Intelligence Professionals (SCIP). Her CI clients include American Express, Lucent, Saatchi & Saatchi, Hilton Hotels, and numerous industrial businesses and non-profit organizations, in the U.S., Europe, Asia, and Africa.
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Table of Contents

Introduction: Required Reading (Yes, Really).

1 The Emergence of the Hapless Executive.

2 Defining and Refining Competitive Intelligence.

3 Competitive Intelligence: What You Don’t Know Will Hurt You.

4 Why Fixating on Competitors Is Misguided.

5 Three Critical Distinctions.

6 All Information is Not Equal.

7 Knowing When and Why to Power Up the CI Engine.

8 Next Steps for You and Your Company.

9 Understanding and Evaluating Information Sources.

10 Performing Like a CI Pro.

11 Demystifying Competitive Intelligence, One Myth at a Time.

12 What’s in It for Me?

13 Playing by the Rules, SCIP, Resources.


About the Author.


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Sort by: Showing all of 2 Customer Reviews
  • Posted February 21, 2010

    I Also Recommend:

    Great resource and an exciting read

    I'm a professional intelligence analyst and have a fairly extensive reference library of books on this discipline. Sharp's treatment is very fresh and helpful. The book is stuffed very full of case studies and illustrations, sparking many new ideas for approaching the competitive environment. The writing is very fresh and engaging, and the observations are dead-on-target.

    The true purpose of competitive intelligence is to drive action and to create competitive advantage through insight. It is a fast-moving read with quick-hitting case studies that show exactly why companies NEED this kind of information. The coverage is broad without diluting the impact of her insights.

    She shows great practical examples of how to gather information, while making it very clear that information by itself is not the same as intelligence.

    This is really one of the great books on CI I've ever found, and I'm glad to have it in my arsenal.

    1 out of 1 people found this review helpful.

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  • Posted January 13, 2010

    A Must for Business Leaders

    All business (and non-profit) leaders should read this book. C-level executives will understand how to improve decision-making. Their underlings will understand why they must find a way to give the C-suite more objective information. Small business owners and non-profit leaders will gain insights into easier, faster success. Competitive intelligence practitioners will benefit from the reminders of why and how they are essential to business. Business students will gain valuable insights into their future possibilities.

    1 out of 1 people found this review helpful.

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