Competitive Intelligence And Global Business / Edition 1

Competitive Intelligence And Global Business / Edition 1

by David L. Blenkhorn
     
 

Competitive intelligence (CI) is the practice of gathering and analyzing information about competitors in order to gain an edge in the marketplace or by shoring up one's own company's defenses prior to an anticipated assault. The stakes are even higher in a global environment, where the potential risks and rewards are amplified. This volume explores emerging trends

See more details below

Overview

Competitive intelligence (CI) is the practice of gathering and analyzing information about competitors in order to gain an edge in the marketplace or by shoring up one's own company's defenses prior to an anticipated assault. The stakes are even higher in a global environment, where the potential risks and rewards are amplified. This volume explores emerging trends that affect and influence CI today, such as the impact of digital commerce, the effects of interest groups, and new laws governing the practice of CI across borders. This book illustrates how CI is conducted around the world and highlights the ways in which practicing CI globally is fundamentally different from doing so in a static, one-country context. The authors offer fresh insights and recommendations for CI specialists, strategic planners and executives, marketers and product developers, and anyone studying competition and strategy.

Competitive intelligence (CI) is the practice of gathering and analyzing information about competitors in order to gain an edge in the marketplace (for example, by anticipating their next moves and beating them to the punch) or by shoring up one's own company's defenses prior to an anticipated assault. The stakes are even higher in a global environment, where the potential risks and rewards are amplified. This volume explores emerging trends that affect and influence CI today, such as the impact of digital commerce (which enhances the speed with which products and services can be delivered around the world, as well as the speed with which competitors can surprise you), the effects of interest groups (such as those advocating environmental protections, which can tilt the playing fields), and new laws governing the practice of CI across borders.

In this book, contributions from researchers, scholars, and practitioners specializing in competitive intelligence reveal the most current practices in the field. In-depth analysis of emerging approaches to CI in North America, South America, Europe, and Asia, and in industries across the spectrum from pharmaceuticals to automotive supply chains, highlight the ways in which practicing CI globally is fundamentally different from doing so in a static, one-country context. The authors offer fresh insights and recommendations for CI specialists, strategic planners and executives, marketers and product developers, and anyone studying competition and strategy.

Read More

Product Details

ISBN-13:
9780275981402
Publisher:
ABC-CLIO, Incorporated
Publication date:
01/01/2005
Edition description:
New Edition
Pages:
310
Product dimensions:
6.14(w) x 9.21(h) x 0.75(d)

Table of Contents

1The state of our understanding of research and practice in competitive intelligence and global business3
2Key intelligence topics (KITs) in competitive intelligence and global business17
3In search of best practices in global competitive intelligence31
4Moving from a domestic to a global competitive intelligence perspective : learning from world-class benchmark firms45
5Process differences in performing global versus domestic competitive intelligence data collection57
6Key laws governing the practice of competitive intelligence in global business73
7Global competitive intelligence in top-performing companies87
8Competitive intelligence in Asia : the view through different lenses101
9The Internet will continue to revolutionize international competitive intelligence practices115
10The legal playground : conducting competitive intelligence on a global basis129
11A StratCom model for the practice of international competitive intelligence143
12The location and organization of the competitive intelligence function in a multinational corporation159
13Best applications of global competitive intelligence : macro-level scanning and cultural analysis173
14Knowledge, skills, and abilities of domestic and international competitive intelligence practitioners187
15The application of the global competitive intelligence model to Sweden207
16A comparison of competitive intelligence practices in the United States and Mexico221
17Competitive intelligence in Brazil237
18The role of competitive intelligence in the global automotive supply chain253
19Management of global competitive intelligence : the way ahead271

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >