Competitive Intelligence: Gathering, Analysing and Putting it to Work

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $242.82
Usually ships in 1-2 business days
Other sellers (Hardcover)
  • All (2) from $242.82   
  • New (2) from $242.54   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$242.54
Seller since 2011

Feedback rating:

(868)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Brand new and unread! Join our growing list of satisfied customers!

Ships from: Phoenix, MD

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
$285.59
Seller since 2008

Feedback rating:

(192)

Condition: New
0566085372 New. Looks like an interesting title!

Ships from: Naperville, IL

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

Overview

This text includes plenty of examples and experiences from the author's own consulting experience. He draws on a wide variety of disciplines, including literary criticism (or how to read between the lines of company reports, announcements and media stories) and anthropology (understanding corporate culture), as well as the more obvious ones such as financial analysis, management theory and business forecasting techniques. This fusion of insights from many fields of expertise provides a very readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data. While focused on the British business environment, the lessons drawn are of universal application and examples are taken from across the globe, and a chapter is devoted to researching industries and companies in other countries. Although primarily concerned with commercial enterprises, many of the principles and techniques will also be of considerable practical relevance to managers in the public sector or not-for-profit organizations.
Read More Show Less

Product Details

  • ISBN-13: 9780566085376
  • Publisher: Ashgate Publishing, Limited
  • Publication date: 12/10/2005
  • Pages: 304
  • Product dimensions: 6.70 (w) x 9.70 (h) x 1.10 (d)

Table of Contents

Foreword
Pt. I Steps towards more effective competitive intelligence : understanding the competitive landscape and the contributing to better decision-making
1 Competitor intelligence is not enough! 3
2 How is CI being conducted and how should it be performed? 11
3 How do companies compete? 19
4 Key internal business drivers 25
5 Key external business drivers 37
6 For goodness' sake! - legal and ethical aspects of CI 45
Pt. II Collecting data
7 Commencing the CI quest - planning and initial data gathering 55
8 Understanding sectors 65
9 Refining the search 75
10 Systematic sources - regular corporate document filings 83
11 Systematic sources - 'one-off' corporate filings 93
12 Foreign sources 103
13 Human source intelligence 113
14 Observing a company 121
15 Creative sources and methods and the craft of analysis 129
Pt. III Turning raw data into finished intelligence : analysis and presentation
16 Figuring out the numbers - structure and content of company accounts 139
17 Running the numbers - understanding financial statements 155
18 Interpreting the non-financial sections of company accounts 171
19 Assessing information quality 183
20 Describing companies 193
21 Comparing and positioning companies 209
22 What does the future hold? 217
23 The end crowns all - disseminating competitive intelligence 229
24 Intelligence countersteps 241
Pt. IV Appendices
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)