Competitive Intelligence: Gathering, Analysing and Putting it to Work

Competitive Intelligence: Gathering, Analysing and Putting it to Work

by Christopher Murphy
     
 

ISBN-10: 0566085372

ISBN-13: 9780566085376

Pub. Date: 12/10/2005

Publisher: Ashgate Publishing, Limited

This text includes plenty of examples and experiences from the author's own consulting experience. He draws on a wide variety of disciplines, including literary criticism (or how to read between the lines of company reports, announcements and media stories) and anthropology (understanding corporate culture), as well as the more obvious ones such as financial analysis,…  See more details below

Overview

This text includes plenty of examples and experiences from the author's own consulting experience. He draws on a wide variety of disciplines, including literary criticism (or how to read between the lines of company reports, announcements and media stories) and anthropology (understanding corporate culture), as well as the more obvious ones such as financial analysis, management theory and business forecasting techniques. This fusion of insights from many fields of expertise provides a very readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data. While focused on the British business environment, the lessons drawn are of universal application and examples are taken from across the globe, and a chapter is devoted to researching industries and companies in other countries. Although primarily concerned with commercial enterprises, many of the principles and techniques will also be of considerable practical relevance to managers in the public sector or not-for-profit organizations.

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Product Details

ISBN-13:
9780566085376
Publisher:
Ashgate Publishing, Limited
Publication date:
12/10/2005
Pages:
304
Product dimensions:
6.70(w) x 9.70(h) x 1.10(d)

Table of Contents

Foreword
Pt. ISteps towards more effective competitive intelligence : understanding the competitive landscape and the contributing to better decision-making
1Competitor intelligence is not enough!3
2How is CI being conducted and how should it be performed?11
3How do companies compete?19
4Key internal business drivers25
5Key external business drivers37
6For goodness' sake! - legal and ethical aspects of CI45
Pt. IICollecting data
7Commencing the CI quest - planning and initial data gathering55
8Understanding sectors65
9Refining the search75
10Systematic sources - regular corporate document filings83
11Systematic sources - 'one-off' corporate filings93
12Foreign sources103
13Human source intelligence113
14Observing a company121
15Creative sources and methods and the craft of analysis129
Pt. IIITurning raw data into finished intelligence : analysis and presentation
16Figuring out the numbers - structure and content of company accounts139
17Running the numbers - understanding financial statements155
18Interpreting the non-financial sections of company accounts171
19Assessing information quality183
20Describing companies193
21Comparing and positioning companies209
22What does the future hold?217
23The end crowns all - disseminating competitive intelligence229
24Intelligence countersteps241
Pt. IVAppendices

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