Competitive Intelligence: A Framework for Web-based Analysis and Decision Making / Edition 1

Competitive Intelligence: A Framework for Web-based Analysis and Decision Making / Edition 1

by Conor Vibert
     
 

ISBN-10: 032420325X

ISBN-13: 9780324203257

Pub. Date: 12/10/2003

Publisher: Cengage Learning

Managers constantly face uncertainty as they attempt to make decisions in a complex and competitive environment. In Competitive Intelligence: A Framework for Web-Based Analysis and Decision Making, Conor Vibert gives the research professional a complete and reliable framework for collecting and analyzing information that will give managers confidence in any

Overview

Managers constantly face uncertainty as they attempt to make decisions in a complex and competitive environment. In Competitive Intelligence: A Framework for Web-Based Analysis and Decision Making, Conor Vibert gives the research professional a complete and reliable framework for collecting and analyzing information that will give managers confidence in any situation. Competitive Intelligence uniquely introduces the study of organizational theory and strategy into the competitive intelligence process to improve the effectiveness of competitive intelligence programs. Using Vibert's research missions, Internet search and analysis tools, and the analytical framework, researchers will have all they need to run an effective knowledge management program in an organization.

Product Details

ISBN-13:
9780324203257
Publisher:
Cengage Learning
Publication date:
12/10/2003
Edition description:
New Edition
Pages:
264
Product dimensions:
6.20(w) x 9.10(h) x 0.70(d)

Table of Contents

1. Introduction I. COMPETITIVE INTELLIGENCE IN AN ONLINE WORLD 2. A Primer on Competitive Intelligence- DAVID CAMPBELL 3. Strategically Searching the Web- TANJA HARRISON 4. Differentiating Good Online Information From Bad- JENNIFER RICHARD 5. Protecting Your Company Against Web-Based Competitive Intelligence- CAROLYN VELLA AND JOHN MCGONAGLE II. LINKING MANAGEMENT THOUGHT WITH THE ONLINE WORLD 6. Analysis: Why it is important - CRAIG FLEISHER 7. Management Thought- The Connection With CI- CONOR VIBERT 8. Management Thought- Ideas That Can Improve CI- CONOR VIBERT 9. Web-Based Research Mission- Incorporating the Internet Into Analysis- CONOR VIBERT 10. Analysis: Web Enhanced Case Studies in Real Time- CONOR VIBERT 11. The Knowledge Management Cycle- DANIEL SILVER. III. WEB-BASED CI IN CORPORATE AND ACADEMIC CLASSROOMS 12. The Role of CI in Academia - JOHN PRESCOTT 13. CI Corporate Training Ideas from the Academic Classroom - CONOR VIBERT 14. Using Web CI to Understand the Online Music Business - A Case Example - CONOR VIBERT 15. Conclusion Chapter Notes Recommended Readings List of Information Portals Index About the Author and Contributors

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