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Managers constantly face uncertainty as they attempt to make decisions in a complex and competitive environment. In Competitive Intelligence: A Framework for Web-Based Analysis and Decision Making, Conor Vibert gives the research professional a complete and reliable framework for collecting and analyzing information that will give managers confidence in any situation. Competitive Intelligence uniquely introduces the study of organizational theory and strategy into the competitive intelligence process to improve the effectiveness of competitive intelligence programs. Using Vibert's research missions, Internet search and analysis tools, and the analytical framework, researchers will have all they need to run an effective knowledge management program in an organization.
1. Introduction I. COMPETITIVE INTELLIGENCE IN AN ONLINE WORLD 2. A Primer on Competitive Intelligence- DAVID CAMPBELL 3. Strategically Searching the Web- TANJA HARRISON 4. Differentiating Good Online Information From Bad- JENNIFER RICHARD 5. Protecting Your Company Against Web-Based Competitive Intelligence- CAROLYN VELLA AND JOHN MCGONAGLE II. LINKING MANAGEMENT THOUGHT WITH THE ONLINE WORLD 6. Analysis: Why it is important - CRAIG FLEISHER 7. Management Thought- The Connection With CI- CONOR VIBERT 8. Management Thought- Ideas That Can Improve CI- CONOR VIBERT 9. Web-Based Research Mission- Incorporating the Internet Into Analysis- CONOR VIBERT 10. Analysis: Web Enhanced Case Studies in Real Time- CONOR VIBERT 11. The Knowledge Management Cycle- DANIEL SILVER. III. WEB-BASED CI IN CORPORATE AND ACADEMIC CLASSROOMS 12. The Role of CI in Academia - JOHN PRESCOTT 13. CI Corporate Training Ideas from the Academic Classroom - CONOR VIBERT 14. Using Web CI to Understand the Online Music Business - A Case Example - CONOR VIBERT 15. Conclusion Chapter Notes Recommended Readings List of Information Portals Index About the Author and Contributors
Posted November 16, 2005
The bad news is that many imaginative competitive intelligence techniques - those worthy of the movies and TV - are illegal or unethical. The good news is that you don't need to violate laws or ethics to gather proprietary, sensitive information about your competitors. This book offers a somewhat scholarly but decidedly useful set of tips, tools and techniques. These resources belong in the arsenal of any competitive intelligence officer, or any businessperson - from a marketing researcher to a salesperson - who is interested in using the Web to learn what the competition could be doing. At a minimum, We highly recommend reading this to learn about all you can easily, legally discover on the Web. It may open your eyes to the value of information and the need to protect your data. Of course, the Web changes quickly and some of the specific listings about search engines and techniques may be out of date already - but the general thrust of competitive intelligence is unlikely to change.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.