Competitive Intelligence for the Competitive Edge

Competitive Intelligence for the Competitive Edge

by Alan Dutka
     
 

Taking a true practitioner's approach, Competitive Intelligence for the Competitive Edge shows you how to integrate your business's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas.See more details below

Overview

Taking a true practitioner's approach, Competitive Intelligence for the Competitive Edge shows you how to integrate your business's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas.

Product Details

ISBN-13:
9780844202938
Publisher:
NTC Publishing Group
Publication date:
01/11/1999
Pages:
320
Product dimensions:
6.27(w) x 9.24(h) x 1.07(d)

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