×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Competitive Intelligence for the Competitive Edge
     

Competitive Intelligence for the Competitive Edge

by Alan Dutka
 
Written from a practitioner's perspective, this book explains how to integrate a company's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas.

Overview

Written from a practitioner's perspective, this book explains how to integrate a company's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas.

Product Details

ISBN-13:
9780844202938
Publisher:
NTC Publishing Group
Publication date:
01/11/1999
Pages:
320
Product dimensions:
6.27(w) x 9.24(h) x 1.07(d)

Meet the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews