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Competitive Intelligence: How To Gather Analyze And Use Information To Move Your Business To The Top

Overview

In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows

How to profile your competitors' executives to unmask their decision-making processes

The line between legal and ...

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Overview

In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows

How to profile your competitors' executives to unmask their decision-making processes

The line between legal and illegal or unethical activities

How to protect your own company against your competitors' intelligence operations

COMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.

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Editorial Reviews

Publishers Weekly - Publisher's Weekly
An estimated 7% of large U.S. companies, and many smaller firms, have established competitive intelligence (CI) divisions to spy on the competition, legally and ethically. By accessing government reports, scanning newspapers and the Internet, filing Freedom of Information requests and mining critical information from patents, corporate mission statements and aerial photographs, CI divisions anticipate competitors' actions, learn from their mistakes, find out what equipment they've purchased, identify acquisition targets and keep abreast of regulatory, political and market changes that could affect business. In a conversational, highly accessible style, Kahaner, a private investigator based in Virginia, explains how to set up a CI unit. He profiles intelligence-gathering operations at Motorola, Nutrasweet, AT&T, Corning, Procter & Gamble and Marion-Merrell Dow, as well as sophisticated CI operations in Japan, Sweden and other countries. The smart snooper's bible. (Aug.)
Library Journal
Drawing from his broad experiences as a journalist, author, licensed private investigator, and consultant on intelligence matters for corporate clients, Kahaner gives us a practical guidebook about how many Japanese firms have competitive intelligence divisions as compared with the barely three percent of U.S. companies that practice competitive intelligence. Through illustrative case studies and examples, Kahaner shows Western companies how to establish competitive intelligence units and use them for advantage in the international environment. Kahaner explains what business competitive intelligence is and what it can do for a company; the methods and processes of executing intelligence and comparative facts about the role of competitive business intelligence in other countries, and dicusses pertinent issues such as cost and ethics, opportunities, and the future. A practical book recommended for upper-level business executives and professionals involved in business competitive intelligence; law-enforcement and government officials can also benefit.Joseph W. Leonard, Miami Univ., Oxford, Ohio
From Barnes & Noble
A beer company analyzes wastewater pumped from a competitor's brewery. This book documents more of the strange and clandestine intelligence-gathering operations that businesses here and abroad use today to zap their competitors and ensure huge profits.
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Product Details

  • ISBN-13: 9780684844046
  • Publisher: Touchstone
  • Publication date: 2/11/1998
  • Edition number: 1
  • Pages: 304
  • Product dimensions: 0.68 (w) x 6.00 (h) x 9.00 (d)

Table of Contents

Preface: Being a Hero and Not a Bum
1 The Rise of Competitive Intelligence
2 What Competitive Intelligence Can Do for Your Company: Information Versus Intelligence
3 Why Most Managers are Still Stuck in the Information Age
4 The Intelligence Cycle
5 Planning and Direction
6 Collection
7 Analysis
8 Dissemination
9 Mergers and Acquisitions
10 Benchmarking and Competitive Intelligence
11 How the Japanese Perform Competitive Intelligence
12 Competitive Intelligence in Other Countries
13 Building a Competitive Intelligence System
14 Justifying the Cost of Competitive Intelligence
15 Using Competitive Intelligence in the European Union
16 Ethics
17 The New Gatekeepers
18 Why the U.S. Government Must Get Involved in Competitive Intelligence
19 Competitive Intelligence - The Next Generation
Glossary of Competitive Intelligence
Acknowledgments
Index
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