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Competitive Marketing: A Strategic Approach
     

Competitive Marketing: A Strategic Approach

by John Oshaughnessy
 
This new edition of a best selling international text now covers strategic marketing and includes up-to-date examples of all areas of marketing throughout.

Overview

This new edition of a best selling international text now covers strategic marketing and includes up-to-date examples of all areas of marketing throughout.

Product Details

ISBN-13:
9780044451174
Publisher:
Routledge
Publication date:
01/01/1988
Edition description:
2nd ed
Pages:
352
Product dimensions:
5.51(w) x 7.87(h) x (d)

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