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Become a Dominant Predator ...
Become a Dominant Predator in today’s
dog-eat-dog sales environment
There’s a hard fact that we all have to
face: Buyers have evolved. They’ve
become shopaholics. They almost
never consider a single vendor when making
a buying decision. Instead, they call you—
and your competitors—and choose from
multiple options. They know that pitting you
against your competition always works to
In today’s sales environment, only the strongest
and smartest live to sell another day.
Master sales strategist Landy Chase calls
these top performers dominant predators—
salespeople who consistently win business,
at higher prices, by crushing the competition
at every turn. He knows exactly how they do it
because he’s the one who teaches them how
to do it. Now, it’s your turn.
In Competitive Selling, Chase reveals the
master strategy of the dominant predator,
offering a proven, step-by-step process for
entering the fray as a prepared and confident
warrior. You’ll learn how to:
with the buyer
Client Needs Analysis
It’s a jungle out there. The goal in today’s
winner-take-all world of selling is to make
every selling opportunity an unfair fight—in
your favor. You have to adapt to your
surroundings and take control of your environment.
Be assured, your competitors are
out there trying to do the same thing.
Competitive Selling provides the techniques
and skills for seizing the advantage before
they even see you coming.