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Competitive Strategy for Dummies
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Competitive Strategy for Dummies

by Richard Pettinger
 

Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business.

This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand

Overview

Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business.

This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.

Chapters include:

  • What Competitive Strategy actually is
  • The foundations of strategy and the five forces of competition
  • Assessing the competition and strategic management in action
  • Developing a competitive strategy
  • Looking to the future and mergers and acquisitions

Product Details

ISBN-13:
9780470779309
Publisher:
Wiley
Publication date:
05/25/2010
Series:
For Dummies Series
Edition description:
New
Pages:
392
Sales rank:
1,246,116
Product dimensions:
7.30(w) x 9.20(h) x 1.00(d)

Meet the Author

Richard Pettinger is a lecturer in Business Management at University College London where he teaches undergraduate, postgraduate, MBA and international courses. Richard is the adapting author of Managing For Dummies and Weekend MBA For Dummies.

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