Complaint Management Excellence: Creating Customer Loyalty through Service Recovery [NOOK Book]

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Overview

Across the global economy, customers' expectations are continually rising - but many companies fail to deliver against those expectations. With the rise in social media, customers are becoming more vocal in expressing any dissatisfaction, which can both lose existing customers and alienate potential new ones. Complaint Management Excellence provides practical advice, tools and techniques for managers to adopt when managing any complaints that come into their organisation. In order to arrive at a culture where ...
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Complaint Management Excellence: Creating Customer Loyalty through Service Recovery

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Overview

Across the global economy, customers' expectations are continually rising - but many companies fail to deliver against those expectations. With the rise in social media, customers are becoming more vocal in expressing any dissatisfaction, which can both lose existing customers and alienate potential new ones. Complaint Management Excellence provides practical advice, tools and techniques for managers to adopt when managing any complaints that come into their organisation. In order to arrive at a culture where complaints are welcomed, the underlying values, processes, structure, strategy and people within an organisation all need to be aligned with, and respect, customer needs. Not only does this improve the long-terms prospects for the company itself, but can have a tremendous knock-on effect in terms of boosting employee morale and engagement. With case studies from companies as diverse as John Lewis, Waitrose, DHL, Hilton Hotels, the Starwood group (including Four Seasons and Ritz Carlton hotels) and BT, Complaint Management Excellence explains what customers are really looking for when they make a compliant, how to avoid conflict and how managers can lead culture change to ensure the best experience for all customers and clients.
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Editorial Reviews

From the Publisher

"Cook's insightful manual teaches firms how to turn objections into opportunities to win customer loyalty. …Although much of Cook's advice already is - or should be - second nature at most successful service organizations, her manual is a timely reminder that in difficult economic times the customer rules. getAbstract recommends Cook's advice to customer service professionals and to managers looking to improve responsiveness to consumers and, thus, their profits." --getAbstract
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Product Details

  • ISBN-13: 9780749465315
  • Publisher: Kogan Page, Ltd.
  • Publication date: 5/3/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 208
  • Sales rank: 1,170,449
  • File size: 2 MB

Meet the Author

Sarah Cook is a founding member and CEO of Stairway Consultancy Ltd. in the UK. She has experience in leadership and consulting and has spent much time helping both public and private organizations improve their customer service and develop their leadership. Cook has authored several books including Change Management Excellence, published by Kogan Page.

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Table of Contents


List of figures and tables Preface About the author

01 Complaints as opportunities
Increasing customer expectations The power of a customer Social media Delivering excellent service Levels of customer satisfaction Customer complaints What is a complaint?
Customer dissatisfaction The risks involved in poor complaint handling The positive power of effective complaint handling The business case for excellent complaint handling Key learning points Rate your organization's approach to complaint handling

02 Encouraging dissatisfied customers to voice their complaints
Encouraging complaints Why customers do not complain Ways to encourage people to complain Making best use of social media Double deviation The regulatory environment Complaints standards bodies Key learning points Rate how well your organization encourages customers who are dissatisfied to complain

03 What people look for when they complain
What is important to customers when they complain Fast resolutions to complaints Call the customer Single deviation Taking complaints seriously The emotional and economic cost of complaints Empathy and apology Meeting expectations What makes best-in-class complaint handling?
What about money?
What to consider when offering redress Types of financial and non-financial redress Gestures of goodwill Service guarantees Key learning points Customer complaint-handling checklist

04 Customer-management strategy and its implementation
Setting a strategy for you complaint management Link to organizational vision and values Hard and soft elements of a complaint-management strategy Complaint-management policy and standards Complaint-handling processes and procedures Complaint-handling system The people side Recruitment Induction Training and competence Empowerment Measurement Learning and improvement Key learning points Seven Ss assessment

05 Communication styles and emotional intelligence
Ways people choose to complain How complaint handlers choose to respond Emotional intelligence Key learning points

06 The skills and behaviours needed for dealing effectively with complaints
Imagine you received this complaint on the phone Listen first Empathize and apologize Ask questions React positively and reach a solution Notify the customer of the action and note what is to be done Take action Dealing with complaints in writing Writing style Structuring a written response Key learning points

07 Recording and thoroughly investigating complaints
Recording complaints Accuracy of logging Why investigate thoroughly?
Investigation checklist Explain the outcome Key learning points

08 Conciliation, mediation and arbitration
Conciliation, mediation and arbitration Mediation Where mediation adds value When mediation is not appropriate Conflict management Impartiality The mediation process Questioning techniques Influencing techniques Mediation skills criteria Key learning points Will you make a good mediator?

09 Making improvements as a result of complaints
Learning from complaints The benefits of root-cause analysis Service-improvement activity should be a senior management responsibility Pareto principle Techniques you can use for root-cause analysis Techniques for defining the problem Generating options for improvement Tips on how to implement an improvement plan effectively Eastman Chemical root-cause analysis Complaints as part of a wider customer feedback loop Other ways to generate ideas for service improvement Key learning points

10 Creating an environment that promotes high performance
The ideal complaint handler Loyalty and engagement Concentrate on your people first How engaged are your work colleagues?
So how do you make more people in your team into stars?
Do not rely on pay and conditions alone as the basis of a retention strategy Adopt a tailored approach Key learning points What are your team members' motivators?

11 Complaint handling and culture change
Customer service and culture change Eight characteristics of excellent service organizations Summary

Appendix: How customer-centric is your business?
References Index

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Sort by: Showing 1 Customer Review

  • Posted August 30, 2012

    more from this reviewer

    Many companies minimize or even ignore customer complaints. As c

    Many companies minimize or even ignore customer complaints. As customer service consultant Sarah Cook explains, such a policy is always counterproductive. Complaints can guide astute businesses to improve their products and services and their relationships with their clients. Cook’s insightful manual teaches firms how to turn objections into opportunities to win customer loyalty. In Cook’s view, every complaint your organization handles well converts an unhappy buyer into a happy one, secures future loyalty and leads your company to the root causes of its problems. Although much of Cook’s advice already is – or should be – second nature at most successful service organizations, her manual is a timely reminder that in difficult economic times the customer rules. getAbstract recommends Cook’s advice to customer service professionals and to managers looking to improve responsiveness to consumers and, thus, their profits.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.
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