Complete Branding: A Guide to Branding ON the Internet and THROUGH Social Media [NOOK Book]

Overview

Practically every single individual today loves social media, and perhaps most of us can't live without it. There is some truth about it being an essential part of life, but not all people know how important it is when it comes to building your brand. Social media isn't just for fun, social interaction, and keeping up to date with the latest news and trends. It can also be a very powerful tool for online branding. In this guide, you will see: - How to define the rules - The importance of a name - How to use ...
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Complete Branding: A Guide to Branding ON the Internet and THROUGH Social Media

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Overview

Practically every single individual today loves social media, and perhaps most of us can't live without it. There is some truth about it being an essential part of life, but not all people know how important it is when it comes to building your brand. Social media isn't just for fun, social interaction, and keeping up to date with the latest news and trends. It can also be a very powerful tool for online branding. In this guide, you will see: - How to define the rules - The importance of a name - How to use publicity to your advantage - The importance of keeping your company name separate from your product names. - Social marketing strategies to expand your brand's exposure - Why you don't' want to be a stuck up brand? - When to think locally and when to think globally - And more... Being a company, you are to make the most out of your product or brand. It means you need to program it to be the best it can be. The good thing is you are in complete control on that aspect of your business endeavor. In fact, you get control over the kind of image your brand wants to be known for as well as the kind of message you want to send out to your customers. But then again, you cannot forget the fact that it is the consumers that will always have the last word in determining if your brand will become a success or not. This is the reason why it is very important to be sure you are holding and conducting focus groups and surveys. These are effective means of getting information back from the people who are likely to purchase what you are offering. It is your utmost responsibility to place priority on the creation and sustenance of an authentic and relevant presence online. You will have to understand that social space is noisy in general. The trash is increasingly growing in it. That is why people and the brands they promote who will succeed are those who provide the ideal alternative to the noise and trash. Being a brand marketer and an avid promoter of social media ethics, yo
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Product Details

  • ISBN-13: 9781632876225
  • Publisher: Speedy Publishing LLC
  • Publication date: 4/3/2014
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 38
  • Sales rank: 1,300,956
  • File size: 1,006 KB

Meet the Author

Cassandra Fenyk is a dynamic marketer, speaker, and motivator with extensive experience in various B2B and B2C industries, and unlike many other website and social media consultants, she is also an established marketing professional with nearly 20 years of experience in developing and directing business-to-consumer and business-to-business market penetration strategies. She has spent the majority of her career entrenched in branding, messaging, strategic planning, and project management. She has a keen understanding of the selling process and the critical steps between the initial message, the final sale, and post-sale relationship maintenance. Combined with her knowledge and experience in managing social media and website SEO programs, these traits make her a great source of information and an invaluable resource for your business. Most recently, Ms. Fenyk started her coaching business focusing on start-ups, small businesses, and entrepreneurs; and all the characteristics that entails. Shark Bite Coaching is that business and if you would like more personalized assistance in avoiding common business pitfalls, overcoming obstacles to your business growth, and getting your business moving in the right direction, ask her and set up an appointment to discuss your ideas and goals.
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