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This is the eighth book in the Wiley Event Management Series. From assessing the client's need for entertainment at an event to hiring the talent to the nuts-and-bolts production of the entertainment, this complete guide provides the event planner with the tools they need to efficiently produce and manage the entertainment aspect of an event.
MARK SONDER, MM, CSEP, is founder and CEO of Mark Sonder Productions, a leader in providing headline entertainment and production services for special events. Recognized as an industry expert, he is a highly sought after speaker and is on the faculty of The George Washington University.