Helping people compete with the many retail outlets and superstores that now carry plants and gardening supplies, this guide discusses the beginning stages of opening a gardening business, from finding financing, choosing a location, and shaping a business plan to the advanced practicalities of running existing shops, including how to promote, display, and handle live goods. Also discussed are websites, creating flow, signage, fixtures, purchasing decisions, and employee management.
The author, a business consultant who began his career working with nurseries and garden centers, brings perspectives from other markets to help garden centers compete with the other lifestyle choices their customers face when spending their leisure dollars. He offers advice on selecting a location, obtaining financing, hiring, making the sales, creating displays and signs, doing business on the Web, and adding a coffee shop in a garden center. B&w photos are included. Annotation c. Book News, Inc., Portland, OR (booknews.com)
John Stanley is a retail consultant and the author of The Nursery and Garden Centre Manual and Just About Everything a Retail Manager Needs to Know, and the creator of the CD-ROM Creative Displays for Profit.