COMPLETE GUIDE TO MARKETING YOUR LAW PRACTICE

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Beyond excellent legal skills, a successful law firm needs effective marketing approaches and sound business development. Packed with practical ideas, outlines, strategies, sample worksheets, and marketing plans, this business guide will help any law firm establish winning marketing techniques. Topics include developing an approach, getting organized, implementing marketing strategies, and maintaining a thriving program. Also discussed are budgets, marketing retreats, client-focused newsletters, Web marketing, ...
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More About This Book

Overview

Beyond excellent legal skills, a successful law firm needs effective marketing approaches and sound business development. Packed with practical ideas, outlines, strategies, sample worksheets, and marketing plans, this business guide will help any law firm establish winning marketing techniques. Topics include developing an approach, getting organized, implementing marketing strategies, and maintaining a thriving program. Also discussed are budgets, marketing retreats, client-focused newsletters, Web marketing, public speaking, and training techniques.

Author Biography: Hollis Hatfield Weishar is the author of Marketing Success Stories: Personal Interviews with 66 Rainmakers. James A. Durham is president of the Law Firm Development Group, Inc., a firm dedicated to improving lawyer-client relations. They live in East Greenwich, Rhode Island.

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Product Details

  • ISBN-13: 9781570737404
  • Publisher: American Bar Association
  • Publication date: 1/28/1999
  • Pages: 229
  • Product dimensions: 7.00 (w) x 9.91 (h) x 0.57 (d)

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