The Complete Idiot's Guide to MBA Basics, 2nd Edition

The Complete Idiot's Guide to MBA Basics, 2nd Edition

by Tom Gorman
     
 

A revised edition of the popular classic, this title features updated topics to build MBA knowledge. Students and managers alike will learn about management skills, business operations, financial statements, marketing, product development, customer service, strategic planning, information management, and quality management.

Updated coverage includes global and

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Overview

A revised edition of the popular classic, this title features updated topics to build MBA knowledge. Students and managers alike will learn about management skills, business operations, financial statements, marketing, product development, customer service, strategic planning, information management, and quality management.

Updated coverage includes global and international business, knowledge management, e-commerce, supply chain management, sales channel management, and financial integrity and ethics.

Product Details

ISBN-13:
9780028644493
Publisher:
Alpha Books
Publication date:
03/04/2003
Series:
Complete Idiot's Guide Series
Edition description:
Revised
Pages:
432
Product dimensions:
7.40(w) x 8.98(h) x 0.97(d)
Age Range:
18 Years

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