Complete MBA For Dummies

( 1 )

Overview

How to get up to speed on the fundamentals of an MBA education — without spending $40,000 and two more years in school!

Increased salary, job opportunities, business savvy — these are just a few reasons why business school enrollment is soaring. Now with this friendly guide, everyone can sample the benefits of an MBA education — in a fraction of the time and at a fraction of the cost!

Covers all the key areas:...

See more details below
Paperback
$13.11
BN.com price
(Save 40%)$21.99 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Paperback)
  • All (24) from $5.97   
  • New (10) from $8.22   
  • Used (14) from $5.97   

Overview

How to get up to speed on the fundamentals of an MBA education — without spending $40,000 and two more years in school!

Increased salary, job opportunities, business savvy — these are just a few reasons why business school enrollment is soaring. Now with this friendly guide, everyone can sample the benefits of an MBA education — in a fraction of the time and at a fraction of the cost!

Covers all the key areas: sales, marketing, accounting, finance, customer service, distribution, and more.

Jammed with case studies, examples, checklists, charts, worksheets, and cheatsheets — all the tools used by major business schools.

Read More Show Less

Editorial Reviews

From the Publisher
"?with this friendly guide, everyone can sample the benefits of an MBA education in a fraction of the time and at much less cost?"(Business a.m., 5 November 2002)
Read More Show Less

Product Details

  • ISBN-13: 9780470194294
  • Publisher: Wiley
  • Publication date: 1/3/2008
  • Series: For Dummies Series
  • Edition number: 2
  • Pages: 432
  • Sales rank: 284,027
  • Product dimensions: 7.20 (w) x 9.20 (h) x 1.10 (d)

Table of Contents

Introduction.

PART I: The New, Improved World of Business.

Chapter 1: If Your Business Hasn't Changed Lately, It Probably Should!

Chapter 2: Information Technology: The New Competitive Advantage.

Chapter 3: Global Business: Fun and Profit in Katmandu.

Chapter 4: Look into Your Crystal Ball and Do Some Strategic Planning.

PART II: Managing a Business in the New World.

Chapter 5: Managing Is Hard; Leading Is Even Harder.

Chapter 6: Carrots and Sticks: The Ins and Outs of Motivating Employees.

Chapter 7: Hiring and Firing: How to Get Good Employees and Keep Them.

Chapter 8: One for All and All for One: Building Teams That Really Work.

PART III: Money: What You Don't Know Will Hurt You.

Chapter 9: All You Ever Wanted to Know about Accounting.

Chapter 10: Working Your Way through Financial Statements.

Chapter 11: Deciphering the Mysteries of Financial Planning and Analysis.

Chapter 12: It Takes Money to Make Money.

Chapter 13: Understanding Stocks and Bonds.

PART IV: Marketing in the New World.

Chapter 14: You Are Nothing Without a Customer.

Chapter 15: Focusing Your Efforts with a Marketing Plan.

Chapter 16: Does Anyone Really Pay Attention to Advertising and Promotion?

Chapter 17: The New World of Selling.

PART V: Other Important Stuff.

Chapter 18: Manufacturing and Distribution: Technology Makes the Difference.

Chapter 19: The Ins and Outs of Risk Management.

Chapter 20: In Business, Everything Is a Negotiation.

Chapter 21: Some Basic Entrepreneurial Economics.

PART VI: The Part of Tens.

Chapter22: Ten Biggest Mistakes Managers Make.

Chapter 23: Ten Creative Ways to Market Your Products and Services.

Chapter 24: Ten Best Free Business Resources.

Chapter 25: Ten Steps to Improve Your Cash Flow -- Now!

Index.

Book Registration Information.

Read More Show Less

Customer Reviews

Average Rating 4
( 1 )
Rating Distribution

5 Star

(0)

4 Star

(1)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted August 5, 2011

    No text was provided for this review.

Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)