Completely Mad: A History of the Comic Book and Magazine

Overview

Reidelbachs witty text analyzes the magazines influence on the culture at large & men & women who put out this national treasure (or desecration, depending on your point of view). Alexander Isleys lively, sophisticated design incorporates 200 black-and-white drawings from Mad masters, as well as over 350 color shots, including reproductions of every one of the magazines covers since 1952. Completely Mad is a must for every all-American rec room!

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New Brand New Book, Little, Brown & Co Books 1st edition, 1991, paperback, no marks inside, 208 pages of knowledge, a great book.

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1991 Trade paperback First Printing, based on Printers key, stated first edition. New. First edition. Trade paperback (US). Glued binding. Audience: General/trade, Index, 208 p. ... color cartoon drawings. Traces forty years in the history of the "Mad" comic book and magazine, and includes reproductions of cartoons and covers from the magazine. Read more Show Less

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Boston 1992 Trade paperback First edition. New. No dust jacket as issued. (25-07) Oversized 1st edition Trade Paperback is brand new in Near Mint condition. Trade paperback ... (US). Glued binding. Audience: General/trade. Read more Show Less

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Overview

Reidelbachs witty text analyzes the magazines influence on the culture at large & men & women who put out this national treasure (or desecration, depending on your point of view). Alexander Isleys lively, sophisticated design incorporates 200 black-and-white drawings from Mad masters, as well as over 350 color shots, including reproductions of every one of the magazines covers since 1952. Completely Mad is a must for every all-American rec room!

The fabulously illustrated chronicle of MAD, that zany magazine Americans of all ages love to hate, or hate to love, is now available in paperback. Completely MAD tells the story of this subversively influential publication, analyzes the influences of the magazine, and introduces fans to the men and women behind the scenes. 350 color photos; 200 drawings.

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Editorial Reviews

Publishers Weekly - Publisher's Weekly
Publisher Bill Gaines and editor Harvey Kurtzman produced the first issue of Mad magazine in 1956 and American satirical humor has never been the same since. Beginning with the comic book company founded by his father, Max, Gaines transformed his father's wholesome comics lines into EC Comics, the profitable publisher of classic 1950s' horror comics, and later introduced Mad and its mascot, the ``What Me Worry'' kid, Alfred E. Neuman. Although basically celebratory and uncritical, art historian Reidelbach's detailed history of Mad mentions recent criticisms of sexist and homophobic material in the magazine as well as Mad 's and the comics industry's contested policies on the ownership of commissioned artwork. Most amusing are descriptions of Gaines--who continues to run the profitable magazine as a ``benevolent dictatorship''--and his idiosyncratic management theories Mad accepts no advertising, has never conducted a reader survey and does little merchandising. The book is chock-full of Mad material--the usual ``trash,'' as Mad always describes its own contents--as well as information on the many freelance artists and writers who have worked for the magazine. Nov.
Library Journal
Art historian Reidelbach's history of Mad magazine is arranged thematically--which makes sense, since the magazine has changed little in 40 years, making a chronological approach superfluous. Only occasionally critical touching briefly on the shortage of female points of view, periodic homophobia, and publisher William M. Gaines's controversial management style, Reidelbach examines the different things Mad has done, and been accused of doing, and the tremendous influence it has had on the field of satire and the American consciousness. The book is profusely illustrated, well researched, and has numerous sidebars profiling the many Mad contributors over the years: creator Harvey Kurtzman, Gaines, and the rest of ``the usual gang of idiots.'' What makes the book stand out, however, is the remarkable and imaginative layout by Alexander Isley Design, using different typefaces and the occasional right angle to differentiate main text from sidebars, captions, and pithy quotes. Essential for pop culture collections; a discretionary purchase for public and academic libraries.-- Keith R.A. DeCandido, ``Library Journal''
School Library Journal
YA-- A zany celebration of 40 years of MAD that should please ardent fans and attract browsers with its madcap illustrations that include reproductions of every cover since 1952.
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Product Details

  • ISBN-13: 9780316738910
  • Publisher: Little, Brown and Company
  • Publication date: 9/28/1992
  • Edition number: 1
  • Pages: 208
  • Product dimensions: 10.01 (w) x 9.94 (h) x 0.54 (d)

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