Compose, Design, Advocate: A Rhetoric for Integrating Written, Visual, and Oral Communication / Edition 1

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To be truly successful communicators in today’s world, students need to be fluent in multiple modes of communication: written, visual, and oral. Providing instruction in, and samples from, diverse genres of writing, Compose, Design, Advocate also provides an advocacy focus that encourages students to use written, visual, and oral communication to effect change in their lives and communities. With compelling reading selections, in-depth “Thinking through Production” writing assignments, and excellent coverage of research, Compose, Design, Advocate is a highly teachable text that will challenge and engage students.

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Product Details

  • ISBN-13: 9780321117786
  • Publisher: Longman
  • Publication date: 2/24/2006
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 564
  • Product dimensions: 8.24 (w) x 9.08 (h) x 0.68 (d)

Table of Contents



1. A Rhetorical Process for Designing Compositions

Thinking through Production Assignment

2. Laying Out a Design Plan

Developing a Statement of Purpose

Sense of purpose



Statement of purpose

Producing a Composition






A Sample Design Plan

Thinking through Production Assignment

3. Developing a More Complex Statement of Purpose

Thinking through Production Assignment

Working with More Complex Communications

Developing a More Complex and Complete Statement of Purpose

Sense of purpose



Statement of purpose

4. Producing a More Complex Composition

Producing More Complex Compositions






Design Plans


Contexts for Production

5. About Advocacy and Argument

Becoming an Advocate

Who Changes and Who Benefits When You Advocate?

The Time that Advocacy Requires

Styles of Advocacy

The AVODAH website: “After Seattle: Anarchists Get Organized”

Being an Advocate, Being a Citizen, and Being a Critic

“The Partly Cloudy Patriot” Sarah Vowell

Thinking through Production Assignment

6. Researching for Advocacy and Argument

Research, Argument and Advocacy

What research is

The Ethics of being a researcher

Designing Rhetorical Research

Developing an initial question

Using the questions to determine what you need to research

Carrying out your research

Using your research to develop and test a design plan

Producing and testing your communication

Thinking through Production Assignment

Strategies for Production

What Differentiates These Modes of Communication

Thinking through Production Assignment

7. About Written Modes of Communication

The Pleasures of Writing

Finding your own

How writing grows out of and in response to and sustains other writing

The Declaration of Independence

The Contexts, Audiences, and Purposes of Writing

Writing contexts

Writing Audiences

Writing purposes

Ethos, Logos, and Pathos as Writing Strategies

Ethos in Writing

Factors contributing to ethos

Building ethos in introductions to written compositions

Logos in Writing

Logos as overall structure

Smaller arguments to use for building larger arguments

Logos in helping others follow your arguments

Logos as word play

Pathos in Writing

The Written Strategies of Revising, Editing, and Proofreading

Testing Writing

Responding to the writing of others

Thinking through Production Assignment

8. About Oral Modes of Communication

The Pleasures of Speaking

On Listening

Preparing a Talk: Context, Audience, Purpose

The contexts in which you speak

Considering audiences as you plan

Approaching purposes as you plan

“Inviting Transformations” Sonja K. Foss and Karen A. Foss

Speaking Ethos, Logos, and Pathos

Ethos as speaking strategy

Pathos as speaking strategy

Logos as speaking strategy

“Constructing Connections” Sonja K. Foss and Karen A. Foss

A Checklist for Preparing a Design Plan for a Talk

Preparing (Yourself) to Talk

The anxieties of public speaking

Visualization: preparing to deliver a talk

Delivery: wording, gestures, smells

Delivery: using support materials


Rules for effective interviews

Testing and Evaluating Oral Presentations

Ethical Contexts of Speaking — and Listening

Thinking through Production Assignment

9. About Visual Modes of Communication

The Pleasures and Complexities of Visual Communication

The Contexts, Purposes, and Audiences of Visual Communication

Visible contexts

Visible audiences

Visible purposes

Seeing Ethos, Pathos, and Logos

Seeing Ethos

Photographing ethos

A Professional ethos

Seeing Pathos

Pathos in photographs

The rhetorical colors of pathos

The pathos of type

Seeing Logos in the Arrangement of Elements

How many elements to include?

Creating a visual hierarchy

Creating a visual hierarchy using contrast and sameness

Creating visual unity using repetition

The Logos of Type Arrangement

The Logos of Using Words and Pictures Together

Strategies for Analyzing and Producing Visual Arguments

Visual analogies

Visual accumulation

Visual symbols

Thinking through Production Assignment


Why are we analyzing and researching the arguments of others?

About the Examples

About Rhetorical Analysis

Writing Up Rhetorical Analysis

A Sample Rhetorical Analysis: “Attack of the Monster Movie Poster”

Thinking through Production Assignment

10. Analyzing Posters

How We Analyze Posters

Movie Posters from the United States

Wartime Posters from the United States and Elsewhere

Movie Posters from Other Countries

Thinking through Production Assignment

11. Analyzing Documentary Photography

How We Analyze Documentary Photography

Sithwalk, Gueorgui Pinkhassov (photograph collection)

The Black Triangle, Josef Koudelka (photograph collection)

Thinking through Production Assignment

12. Analyzing Instruction Sets

How We Analyze Instruction Sets

Japanese Onomatopoetic Expressions

Nomadic Furniture

Arabic Calligraphy

Navy Semaphore Flag Code (rotating wheel)

A Fire Extinguisher (product box)


If There is An Explosion…(Web page)

Thinking through Production Assignment

13. Analyzing Editorial and Opinion Pieces

How We Analyze Editorial and Opinion Pieces

Native Education Boosted by Presence of Elders Robert Baptiste

Who Would Call Warrior “Squaw”? E.J. Montini

The Case for Affirmative Action Charles J. Ogletree, Jr.

The Case Against Affirmative Action David Sacks and Peter Thiel

Walking the Line Jack Turner

Thinking through Production Assignment

14. Analyzing Essays

How We Analyze Essays

How to Look at the Periodic Table James Elkins

Higher Education Gary Smith

A Marketable Wonder: Spelunking the American Imagination Julian Dibble

The Plaintiff Speaks Clarissa Sligh

Red Shoes Susan Griffin

Thinking through Production Assignment

15. Analyzing Comics

How We Analyze Comics

Leviathan Peter Blegvad

Common Scents Lynda Barry

The Veil Marjane Satrapi

Thinking through Production Assignment

16. Analyzing Interviews (available online at

How We Analyze Interviews

Jon Heder: Napoleon Dynamite

Two Interviews with Science Fiction Writer Neal Stephenson

Neal Stephenson’s Past, Present, and Future

Neal Stephenson Responds with Wit and Humor

Four Perspectives on Copying Digital Media

Steve Jobs: The Rolling Stone Interview

RIAA Victim Talks to p2pnet

How Copyright Law Changed Hip Hop: An Interview with Public Enemy’s Chuck D and Hank Shocklee

Lawrence Lessig: The “Dinosaurs” Are Taking Over

Thinking through Production Assignment

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