Computer Assisted Survey Information Collection / Edition 1

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The latest computer assisted methods for survey research

Computer assisted survey information collection (CASIC) methods are rapidly replacing traditional "paper and pencil" survey procedures. Researchers now apply computer technologies at every step of the survey process, from automating interviews and computerizing data collection to data capture and preparation. CASIC techniques are reshaping today's survey research and methodology —and redefining tomorrow's.

Computer Assisted Survey Information Collection is the most up-to-date and authoritative resource available on CASIC methods and issues. Its comprehensive treatment provides the scope needed to evaluate past development and implementation of CASIC designs, to anticipate its future directions, and to identify new areas for research and development. Written in an array of evidentiary styles by more than 60 leading CASIC practitioners from numerous disciplines, this coherently organized volume:
* Covers CASIC development and its integration into existing designs and organizations
* Discusses instrument development and design
* Examines survey design issues, including the incorporation of experiments
* Discusses case management of automated survey systems
* Evaluates training and supervision of computer assisted interviewers
* Reviews self-administered surveys, including optically scannable mail surveys
* Considers emerging technologies, such as voice recognition, pen-CASIC, and the Web as a data collection tool.

Supplemented with copious tables, figures, and references as well as an extensive glossary, Computer Assisted Survey Information Collection provides a solid foundation in CASIC for seasoned research-survey practitioners and graduate students across a broad spectrum of social science disciplines.

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Editorial Reviews

In some ways, the international conference was held in San Antonio, Texas, in December 1996 as much as a step toward the resulting monograph as for its own sake. It was tailored to balance the established use of computers to help collect, capture, and prepare survey data, with the rapid developments that are continuing to emerge. The 29 papers address such topics as the diffusion of technological innovation in Britain, the development and implantation of computer techniques in government statistical agencies, a systematic approach to developing instruments, training field interviewers to use computers, collecting sensitive information with different modes, scanning and optical character recognition in survey organizations, and current and future technology utilization in European market research. The newness of the field is reflected in the glossary of acronyms, which is only two pages long. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

Table of Contents

1 The History and Development of Computer Assisted Survey Information Collection Methods 1
2 Diffusion of Technological Innovation: Computer Assisted Data Collection in the U.K. 23
3 Integrating CASIC into Existing Designs and Organizations: A Survey of the Field 45
4 Development and Implementation of CASIC in Government Statistical Agencies 63
5 Organizational Effects of CATI in Small to Medium Survey Centers 85
6 A Systematic Approach to Instrument Development in CAI 105
7 Producing CAI Instruments for a Program of Surveys 125
8 The Individual Interview 147
9 Incorporating Experiments into Computer Assisted Surveys 167
10 Use of Computer Assisted Interviewing in Longitudinal Surveys 185
11 The Future of Data Editing 201
12 Automated Coding of Survey Data 223
13 Automated Management of Survey Data: An Overview 245
14 CAPI Survey Management Systems: Case Management on Laptops 263
15 Automated Call Scheduling: Current Systems and Practices 285
16 Getting from There to Here: Electronic Data Communications in Field Surveys 307
17 Training Field Interviewers to Use Computers: Past, Present, and Future Trends 331
18 Evaluating Interviewer Use of CAPI Navigation Features 351
19 Mode, Behavior, and Data Recording Error 367
20 Computerized Self-Administered Questionnaires 389
21 Ten Years of Interviewing without Interviewers: The Telepanel 409
22 Collecting Sensitive Information with Different Modes of Data Collection 431
23 Automated Self-Interviewing and the Survey Measurement of Sensitive Behaviors 455
24 Response Rates, Data Quality, and Cost Feasibility for Optically Scannable Mail Surveys by Small Research Centers 475
25 Scanning and Optical Character Recognition in Survey Organizations 499
26 Pen CASIC: Design and Usability 521
27 Business Surveys of the Future: The World Wide Web as a Data Collection Methodology 543
28 Current and Future Technology Utilization in European Market Research 563
29 The CASIC Future 583
References 605
Glossary of CASIC Acronyms 645
Index 647
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