Computer Inselligence: Transform Your Bottom Line with Interactive Marketing Magic

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Overview

Computers can think, and this will change the world of business sales and marketing as surely as the invention of the printing press, radio and television transformed their respective eras.
In this groundbreaking new book, business managers learn how to develop "smart" Web sites, kiosks and other electronic marketing tools with computer intelligence. The book shows how personalized e-commerce programs, multimedia-rich CD-ROM brochures, one-to-one e-mail promotions and customized...
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2000 Hard cover New in fine dust jacket. Inventory mark on the edge. Sewn binding. Cloth over boards. 306 p. Audience: General/trade.

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Overview

Computers can think, and this will change the world of business sales and marketing as surely as the invention of the printing press, radio and television transformed their respective eras.
In this groundbreaking new book, business managers learn how to develop "smart" Web sites, kiosks and other electronic marketing tools with computer intelligence. The book shows how personalized e-commerce programs, multimedia-rich CD-ROM brochures, one-to-one e-mail promotions and customized print advertising is re-engineering the role of salespeople, saving companies millions each year while improving customer satisfaction. Consumer marketers who generally don't sell through a direct sales force learn how electronic customer relationship management (CRM) automates their marketing and builds personalized, one-to-one relationships. Computers are revolutionizing the sales cycle, but to introduce too much automation or automation at the wrong points in the sales cycle severely damages customer relationships. The author shows how to integrate computers to manage customer relationships without loosing the human touch.

In the near future:
Intelligent computer-based media significantly assists in the management of the customer relationship, dramatically altering the role of the salesperson and marketing executive Companies that over-automate or automate at the wrong points in the sales cycle experience dramatic losses, while enterprises that properly integrate automation into their sales and marketing cycle are richly rewarded.

Books and catalogs are routinely customized around an individual's needs, concerns and thought processes (Computer In$elligence is the world's first such customized book) Ready or not, computers can think and they are changing the world of sales and marketing forever.

There will be two types of organizations in the future: those who succeed because they utilize technology to develop personalized marketing and relationship management systems and those who struggle and fail because they don't. The choice is yours, and it begins with this book.

As computers become faster and smarter, business pioneers are developing "intelligent" applications within a variety of media-e-mail, Web, computer kiosks, CD-ROM and even printing. Author and e-marketing authority Mark H. Melin provides an introduction to and develops specific strategies for increasing your business with computers. He demonstrates how:

  • "Smart" e-media tools will revolutionize the sales cycle
  • Customer personalized Web sites and e-commerce applications dramatically reduce the cost of sales, enhance the customer relationship and change the role of salespeople
  • Consumer marketers gain an individual one to one understanding of each customer and use a computer as a personalized sales assistant.
  • Integrating automation into relationship heavy selling cycles, understanding different automation tolerance points and allowing customers to decide how to manage the interaction, enhances the customer bond.

About the Authors:

The author, Mark H. Melin, is an e-Sales strategist who uses intelligent computer-based media to enhance customer relationships and streamline information management. Mr. Melin has delivered over 40 public speeches and seminars across North America and Europe and he taught Internet and Multimedia Marketing for Loyola University of Chicago's Executive Education Program.

Mr. Melin is president of the OMMGroup (www.ommgroup), an Oak Brook, IL-based integrated Internet/e-commerce/multimedia consulting and development agency. Founded in 1996, the company has consulted or developed multimedia sales and marketing tools for companies such as Motorola, Wilson Sporting Goods Co., Liberty Mutual Insurance, Toko America and many others. Mr. Melin comes from a marketing and graphics background. In addition to founding OMMGroup, he has over 15 years experience working with corporate marketing professionals as president of Broadview, IL-based Melin Printing.

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What People Are Saying

Jay Conrad Levinson
Doing business in the digital age without reading this remarkable guide is like driving a car while blindfolded.
Jay Conrad Levinson, best selling author of the Guerrilla Marketing series of books
Rick Kean
When a brochure or catalog individually understands each customer and communicates in a fashion similar to a human conversation, a development of yet unrecognized historical proportion has taken place.
Rick Kean, Executive Director, Business Marketing Association
Robert T. Stacey
Mark Melin has a deep understanding of marketing and the customer relationship process. This book is an excellent piece of how-to communication that has such far-reaching implications, it should be required-reading for CEO's and marketing executives of any organization. This book will no doubt change the destiny of many corporations.
Robert T. Stacey, President, Association for the Advancement of Relationship Marketing. (AARM)
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Product Details

  • ISBN-13: 9781886284579
  • Publisher: Chandler House Press
  • Publication date: 1/17/2000
  • Pages: 233
  • Product dimensions: 7.87 (w) x 9.47 (h) x 0.86 (d)

Table of Contents

Chapter One: Advertising that Understands Your Customer
Chapter Two: How to Turn a Web Site into Your Best Salesperson
Chapter Three: E: Commerce with the Human Touch
Chapter Four: Transforming a Customer's Desk onto the Computer Screen
Chapter Five: Selling Online and Keeping Your Sales Force Happy
Chapter Six: E: mail That Gets Personal
Chapter Seven: Screen Savers that Stay on a Customer's Computer
Chapter Eight: A CD-ROM brochure that Works Like a Great Salesperson
Chapter Nine: Computer: Based Training that Works Like a Human Tutor and Increases Sales
Chapter Ten: Interactive Kiosks That Sell
Chapter Eleven: Print a Personalized Brochure for Each Customer
Chapter Twelve: A concert Sounds Best With All Instruments Playing the Same Music
Chapter Thirteen: The Customer Controlled Future
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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted May 29, 2000

    Great Ideas, Good Read

    This book is very good and contains excellent and innovative ideas, such as e-mail marketing programs that track how customers react to marketing messages in real time and automatically managing sales leads from a Web site through personalized marketing. The chapter on channel conflict was particularly helpful, and ideas in the chapter on computer based training with distributors and sales people were very practical. Overall the information on Web site personalization was very informative and actionable.

    Was this review helpful? Yes  No   Report this review
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