Computer-Mediated Relationships And Trust

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More About This Textbook


The recent, rapid emergence of the virtual organization has added new dynamics and challenges to the context of relationships between organizational managers and their employees, customers, and other constituents. Computer-Mediated Relationships and Trust: Managerial and Organizational Effects provides an exhaustive collection of leading research on trust within the context of computer-mediated relationships through review of the existent work on trust from multiple scholarly disciplines, and introduces trust in a third dimension. Addressing a complete set of issues and challenges intrinsic to the virtual-organization domain—such as managing remote workers, selling products to unseen consumers, technology-mediated relationships with other organizations, and more—this book provides libraries with an authoritative reference to the most pressing issues facing organizations as they strive to establish trust in virtual environments.

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Product Details

  • ISBN-13: 9781599044958
  • Publisher: IGI Global
  • Publication date: 8/31/2007
  • Pages: 324
  • Product dimensions: 8.70 (w) x 11.20 (h) x 1.00 (d)

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  • Anonymous

    Posted November 21, 2008

    Trust is vital in virtual relationship

    Relationships are becoming more virtual. Because of the rise of virtual workteams, outsourcing, telecommuting, social networks and other aspects of the ¿business 2.0¿ world, we now deal with colleagues in the next office in the same way we deal with partners around the globe, using email, instant messaging, video camming and other tools. Such tools enable anywhere, anytime 24/7 projects, faster decision-making and access to national and international talent pools. Shoppers also have more virtual relationships with companies, thanks to a wide array of online and mobile options.<BR/><BR/>To be successful, these virtual relationships require trust. Trust is especially important in project-based teams. Yet trust is more difficult to establish and maintain in the online world. Sometimes we have to deal with others across differing corporate and national cultures. Online interactions lack the opportunities for personal observation and control, accompanied by a high degree of uncertainty. E-commerce shoppers face the threat of ¿phishing¿ or ¿hacking.¿ Additionally, as anyone who has sent or received an intemperate email knows, emotional checks-and-balances can fade in the online world. The impressions immediately generated by one ¿data-rich¿ face-to-face meeting can take years to develop via emails or even videoconferencing. <BR/><BR/>With the importance of trust in virtual relationships, how do you create, build and sustain trust in an online world? Computer-Mediated Relationships and Trust: Managerial and Organizational Effects, edited by Linda L. Brennan and Victoria E. Johnson, is a collection of papers that examine various aspects of virtual trust. The book looks at such issues as the nature of trust, the role of trust across cultures, trust-building in e-negotiation, creating trust between companies and customers and similar topics. Of particular interest to managers was the discussion on the impact of leadership on trust management and the cultivation of ¿trust brokers,¿ or individuals that can facilitate trust in teams.<BR/><BR/>Using academic and other research, case studies and observational techniques, the authors present a comprehensive and well-rounded picture of both the nature and role of trust in the online world as well as its effect on decision-making, results and relationships. The best chapters in this excellent book offer specific tips to deal with issues of trust. For example, allowing time for distributed team members to get to know each other personally before a project helps build a foundation for trust. Meeting deadlines and other effective project management is vital. Since ambiguity and uncertainty are the enemies of trust, predictability and reliability are essential to trust.<BR/><BR/>A lack of trust will undermine the most sophisticated networks and other communications tools, the best talent, and the strongest management commitment to teamwork. As a result, managers dedicated to ensuring maximum payback from their investments in infrastructure and people should read this timely and useful book for its valuable insights on trust. That¿s because, ultimately, trust is the virtual fuel that powers the online engines for growth.

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