Concepts and Cases in Retail and Merchandise Management 2nd Edition / Edition 2

Concepts and Cases in Retail and Merchandise Management 2nd Edition / Edition 2

by Nancy J. Rabolt, Judy K. Miler
     
 

ISBN-10: 1563676001

ISBN-13: 9781563676000

Pub. Date: 12/28/2008

Publisher: Bloomsbury Academic

This textbook prepares future retail executives for the challenges they will face in contemporary retailing and manufacturing. Concepts and Cases in Retail and Merchandise Management, 2nd Edition, includes more than 70 cases that are contextualized by clear introductions and give students a grounding in a wide variety of contemporary retail management

…  See more details below

Overview

This textbook prepares future retail executives for the challenges they will face in contemporary retailing and manufacturing. Concepts and Cases in Retail and Merchandise Management, 2nd Edition, includes more than 70 cases that are contextualized by clear introductions and give students a grounding in a wide variety of contemporary retail management challenges. Case studies explore topics ranging from how to position a store and its merchandise to how to safeguard against cheap imports that threaten domestic manufacturers.

Product Details

ISBN-13:
9781563676000
Publisher:
Bloomsbury Academic
Publication date:
12/28/2008
Edition description:
New Edition
Pages:
496
Sales rank:
505,396
Product dimensions:
7.40(w) x 9.10(h) x 1.00(d)

Table of Contents

Contents:

Merchandise Management, Roles and Responsibilities
Retailing Formats and Structures
Merchandise/Store Positioning
Merchandise Characteristics
Merchandise Planning, Buying, Control and Profitability
Sourcing
Buyer/Vendor Relationships
Sales Promotion, Advertising and Visual Merchandising
Personal Selling and Customer Relations
Entrepreneurship and Small Business Ownership
Ethics and Legal Behavior in Merchandise Management

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >