Conceptualising And Assessing Tour Guides' Intercultural Competence


Outbound travel by Chinese citizens has grown

rapidly in recent years, with 40.95 million Mainland

Chinese travelling outside China in 2007. It is

predicted that by ...

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More About This Book


Outbound travel by Chinese citizens has grown

rapidly in recent years, with 40.95 million Mainland

Chinese travelling outside China in 2007. It is

predicted that by 2020 China will become the fourth

largest country of tourist origin in the world. When

travelling overseas, most Chinese holidaymakers join

group tours escorted by Chinese-speaking local

guides. These tour guides serve as the main point of

contact between destination countries and the

Chinese visitors. Despite the importance of the tour

guides' job for the Chinese market, limited academic

studies have been conducted on Chinese-speaking tour

guides in general, and on tour guides' intercultural

competence (IC) in particular. This book provides

insights into what constitutes the IC of tour

guides, what factors are associated with

intercultural competence, and how the tour guides'

IC impacts on the guided tour experience. The book

is useful to tour guides escorting Chinese tour

groups, and to students and researchers in tourism

studies or anyone else who are interested in tour

guiding and tourism research.

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Product Details

  • ISBN-13: 9783639140217
  • Publisher: VDM Verlag
  • Publication date: 4/28/2009
  • Pages: 184
  • Product dimensions: 0.42 (w) x 6.00 (h) x 9.00 (d)

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