- Shopping Bag ( 0 items )
Karen E. JamesKaren E. James, DBA, Associate Professor, Louisiana State University-Shreveport
A VALUABLE REFERENCE for academic and public libraries alike, this book is also A WONDERFUL RESOURCE FOR STUDENTS, FACULTY, AND BUSINESS PEOPLE as well as those working professionally in the marketing and advertising fields. The alphabetical ordering of terms and phrases makes finding information a breeze, while the one- to two-paragraph descriptions provide users with an easy-to-read definition and much more in the way of valuable information. Whether you're a business person who must deal with one or more members of the advertising industry, a faculty member or a professional in the marketing or advertising industry, or a college student studying advertising, public relations, or marketing, this book is AN EXCEPTIONAL RESOURCE THAT DESERVES A PLACE ON YOUR BOOKSHELF.