Concise History of Harley-Davidson

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There is a double fascination with the Harley-Davidson company. The first, of course, is the product, which resulted in more than 90 years of machinery guaranteed to turn heads. These heavy weight motorcycles consistently fed dreams of freedom on the open road and in the Big Country. The second is not so obvious, but worth investigating. How did the company survive for so long, through so many crises, when every other US motorcycle manufacturer failed? If you don't think this is intriguing, imagine it's your ...
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More About This Book

Overview

There is a double fascination with the Harley-Davidson company. The first, of course, is the product, which resulted in more than 90 years of machinery guaranteed to turn heads. These heavy weight motorcycles consistently fed dreams of freedom on the open road and in the Big Country. The second is not so obvious, but worth investigating. How did the company survive for so long, through so many crises, when every other US motorcycle manufacturer failed? If you don't think this is intriguing, imagine it's your business, and you learn the price of the Model T Ford has been slashed; or see your first Honda Gold Wing (eventually built in your backyard).You've just tooled up to increase production and there's the Wall Street Crash.the Chairman of the Board of your parent company implies (in 1982) that your products are obsolescent--do you take the plunge and arrange a management buyout?

The Concise History of Harley-Davidson follows this fascinating corporate narrative, along with a close examination of the wonderful Milwaukee machines, from the "Silent Gray Fellow" of 1904 to the FLTCU Ultra Classic. Harley-Davidsons in competition are always the motorcycles that are pursued, from deadly board track racing to the all-new VR1000. Harley-Davidsons at war, Harley-Davidsons at play--at Sturgis, Daytona and elsewhere--are featured among the 175+ illustrations included. Enjoy the glory of the famous H-D V-twin rumble, and at the same time, marvel at the survivability of this iron icon.

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Product Details

  • ISBN-13: 9780760702161
  • Publisher: Sterling Publishing
  • Publication date: 4/1/1997
  • Edition description: Only from B&N
  • Pages: 112

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