Conducting a Successful Annual Giving Program / Edition 1

Conducting a Successful Annual Giving Program / Edition 1

by Kent E. Dove, Jeffrey A. Lindauer, Carolyn P. Madvig
     
 

"Conducting a Successful Annual Giving Program gives modern definition and direction to the most traditional and oldest form of fundraising-the annual fund. It begins a new millennium with a fresh, comprehensive approach."—Tim Seiler, director, The Fund Raising School, Indiana University Center on PhilanthropyConducting a Successful Annual Giving Program-the

See more details below

Overview

"Conducting a Successful Annual Giving Program gives modern definition and direction to the most traditional and oldest form of fundraising-the annual fund. It begins a new millennium with a fresh, comprehensive approach."—Tim Seiler, director, The Fund Raising School, Indiana University Center on PhilanthropyConducting a Successful Annual Giving Program-the third volume in the groundbreaking Dove on Fundraising Series-presents a complete guide to planning and managing the most fundamental fundraising strategy: an annual giving program. Written by master fundraiser Kent E. Dove and Carolyn P. Madvig and Jeffrey A. Lindauer, this essential resource includes illustrative samples of fundraising tools, many of which have never before been offered in a book form. Throughout the book, the authors address the key components of an annual giving program'including telemarketing, direct mail, special events, personal solicitation and matching gifts—and reveal how to integrate each component of the annual giving program into a coherent, fluid fundraising plan. Conducting a Successful Annual Giving Program shows how the recent changes in technology have helped broaden the scope of giving programs. The book contains a wealth of sample mailings, personal guidance, and real-life illustrations of successful programs at work. Conducting a Successful Annual Giving Program offers development professionals the information and tools they need to create and sustain an effective annual giving program.Kent E. Dove, one of America's most successful and respected fundraisers, is vice president for development and executive director of capital campaigns for the Indiana University Foundation. He has served on the educational fundraising committee of the Council for Advancement and Support of Education (CASE) as well as on the board of directors of the Association of Fundraising Professionals (formerly NSFRE). He is the author of Conducting a Successful Capital Campaign, 2nd Edition (Jossey-Bass, 2000) and Conducting a Successful Fundraising Program (Jossey-Bass, 2001). Jeffrey A. Lindauer is executive director of special gifts and annual giving programs at the Indiana University Foundation.Carolyn P. Madvig is the former director of special gifts and annual giving programs and now serves as executive director, development administration and services at the Indiana University Foundation.

Read More

Product Details

ISBN-13:
9780787956493
Publisher:
Wiley
Publication date:
07/16/2001
Edition description:
1 ED
Pages:
512
Sales rank:
757,072
Product dimensions:
7.28(w) x 9.63(h) x 1.15(d)

Table of Contents

PLANNING AND IMPLEMENTING YOUR ANNUAL GIVING PROGRAM.

Introduction: Defining the Annual Campaign.

Preparing for the Annual Campaign.

Developing an Annual Giving Plan.

Segmenting Appeals.

Testing and Statistical Analysis.

Elements of the Annual Campaign.

Implementing a Direct Mail Campaign.

Sponsoring Special Events.

Telemarketing Your Cause.

Soliciting Funds in Person.

The Annual Fund in Action.

Key Program Roles and Responsibilities.

Working with Volunteers.

Promotions, Communications, and Marketing.

Gift Administration and Donor Appreciation.

Closing the Campaign and Moving Forward.

THE ANNUAL FUND RESOURCE GUIDE.

Preparing for the Annual Campaign.

Direct Appeal Program.

Annual Fund Solicitation Calendar.

Web Site Examples.

Elements of the Annual Campaign.

Annual Fund-Capital Campaign Combined Strategic Goals and Calendar.

Corporate Campaign Plan.

Corporate Matching Gift Companies.

Corporate Matching Gift Guidelines and Application Form.

The Annual Fund in Action.

Membership Program with Benefits.

University Annual Fund Analysis.

Annual Fund Survey.

Direct Mail Solicitation Package.

Gala Event Sample Invitation and Program.

Sales and Raffle Event Promotion.

"A-Thon" Event Packages.

"A-Thon" Team Captain's Kit and Supplies.

Entertainment and Show Publicity Pieces.

Outing Registration Letter and Materials.

Special Events Planning Checklists.

Sample Telemarketing Scripts for Lapsed Donors.

Telemarketing Objection Packet.

Code of Ethics Samples.

Fundraising Guidebook.

Case Statement Examples.

Newsletter Sample.

Gift Receipt Templates.

Gift Agreement Template.

Post-Campaign Assessment Report.

Final Report.

References.

Index.

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >