Conducting a Successful Fundraising Program: A Comprehensive Guide and Resource / Edition 1

Conducting a Successful Fundraising Program: A Comprehensive Guide and Resource / Edition 1

by Kent E. Dove
     
 

In Conducting a Successful Capital Campaign, Kent E. Dove introduced the definitive guide to every aspect of a capital campaign. Now, drawing on the same fundamental principles that form the core of any successful development program, Dove applies his proven techniques to the full spectrum of fundraising. Conducting a Successful Fundraising Program, the cornerstone

See more details below

Overview

In Conducting a Successful Capital Campaign, Kent E. Dove introduced the definitive guide to every aspect of a capital campaign. Now, drawing on the same fundamental principles that form the core of any successful development program, Dove applies his proven techniques to the full spectrum of fundraising. Conducting a Successful Fundraising Program, the cornerstone book of the Dove on Fundraising Series, offers the most complete guidance on fundraising currently available.Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organizational publications, direct mail samples, model case statements, telemarketing scripts, special events checklists, and much more. This all-in-one resource covers all the traditional elements of fundraising? including annual giving, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising literature and promotions? as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict success in fundraising, leads the reader step by step through every phase of the fundraising process, and then provides specific advice on the elements crucial to any program's success. "The greatest strength of this book is that it demonstrates the underlying structure of a fundraising plan and reveals the necessary interrelationships among the many components of a comprehensive development operation. . . . The book provides a one-stop resource that emphasizes the best practices in nonprofit fundraising."—Cathlene Williams, CAE director of education and research programs, NSFRETHE AUTHOR Kent E. Dove, one of America's most successful and respected fundraisers, is vice president for development and executive director of capital campaigns for the Indiana University Foundation. He has served on the educational fund raising committee of the Council for Advancement and Support of Education (CASE) as well as on the board of directors of the National Society of Fund Raising Executives. Dove is the author of several books on fundraising, including Conducting a Successful Capital Campaign, 2nd Edition (Jossey-Bass, 2000).

Read More

Product Details

ISBN-13:
9780787953522
Publisher:
Wiley
Publication date:
03/28/2001
Edition description:
New Edition
Pages:
992
Sales rank:
871,191
Product dimensions:
7.22(w) x 9.41(h) x 2.07(d)

Related Subjects

Meet the Author

Kent E. Dove is one of the nation's most successful and respected fundraisers. As the author of Conducting a Successful Capital Campaign, he is also seen as a leading teacher and communicator and is a sought after consultant and adviser. He is currently Senior Adviser and Executive Director, Campaign Planning, for the Indiana University Foundation. He has also established an endowment fund to provide learning opportunities in fundraising.

Table of Contents

Preface
Acknowledgments
The Author
Pt. 1Planning and Implementing Your Fundraising Program1
Tables, Figures, and Exhibits in Part One2
Introduction5
1Tracing Philanthropy's Origins and Defining Fundraising Basics9
2Choosing a Campaign Model25
3Building and Stating the Case for Support42
4Defining Roles of Leaders and Top Volunteers in Fundraising56
5Recruiting, Educating, and Motivating Volunteers71
6Coordinating the Campaign Structure and Solicitation Process84
7Establishing the Campaign Timeline99
8Constructing and Using the Standards-of-Giving Chart118
9Laying the Foundation: Building the Annual Fund134
10Identifying, Researching, and Rating Individuals as Major Gift Prospects159
11Cultivating and Soliciting Major Gift Prospects183
12Developing and Marketing a Planned Giving Program199
13Structuring Planned Gifts210
14Building Lasting Relationships and Developing Lead Gifts242
15Approaching Corporations and Foundations255
16Promoting the Campaign269
17Testing Fundraising Potential and Assessing Programs280
18Using Paid Solicitors and Consultants293
19Applying Technology to Fundraising310
20Providing Accountability and Expressing Appreciation334
21Concluding the Campaign and Building on the Momentum356
Pt. 2The Fundraising Resource Guide365
Resource Guide Contents365
1Mission Statements369
2Strategic Plan371
3Strategic Plan Progress Report387
4Case Statements411
5Case Statement with Companion Pieces437
6Short-Form Case Statements461
7Market Survey Materials477
8Volunteer's Job Description523
9Annual Campaign Volunteer's Kit529
10Capital Campaign Volunteer's Kit573
11Annual Campaign Plan635
12Capital Campaign Plan643
13Direct-Mail Solicitation Letters: Sequential Annual Mailings687
14Direct-Mail Solicitation with Insert691
15Telemarketing Scripts693
16Membership Club, Donor Club, and Giving Society Brochures699
17Special-Events Planning Checklists717
18Nonprofit Key Word Search739
19Gift Agreement Templates743
20Rules Regarding Income Tax Charitable Deductions761
21Templates for Drafting Trusts771
22Letter Proposal789
23Full Proposal791
24Monthly Financial Report805
25Newsletters813
26Pledge Forms821
27Letterhead and Envelopes825
28Public Announcement Event Invitation and Program827
29Program Assessment837
30Gift Receipt Templates851
31Stewardship Program at the University of Florida859
32Post-Campaign Assessment - Annual Campaign883
33Post-Campaign Assessment - Capital Campaign893
34Final Report - Annual Campaign907
35Final Report - Capital Campaign937
References949
Index955

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >