Conducting a Successful Major Gifts and Planned Giving Program: A Comprehensive Guide and Resource / Edition 1

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Conducting a Successful Major Gifts and Planned Giving Program--the fifth volume in the groundbreaking Dove on Fundraising Series--is a complete guide to establishing and sustaining a major gifts and planned giving program in a nonprofit organization. Written by master fundraiser Kent E. Dove and coauthors Alan M. Spears and Thomas W. Herbert, this essential resource includes the information needed to build a viable major gifts and planning giving program and offers a clear understanding of the law as it pertains to a variety of planned giving options.

View an example of a teaching tool available in this title: Course Syllabus.

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Editorial Reviews

Primarily as a reference for people actively working on fundraising for non-profit organizations in the US, but also as a textbook to encourage teaching fundraising in educational settings, specialists look first at the established patterns and principles that have guided major gift prospect identification, cultivation, solicitation, and stewardship over time. They also consider the process of identifying, researching, and rating major gift prospects. The volume concludes a five-volume series about fundraising. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780787957070
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 3/28/2002
  • Edition description: 1ST
  • Edition number: 1
  • Pages: 576
  • Product dimensions: 7.00 (w) x 9.30 (h) x 1.20 (d)

Meet the Author

Kent E. Dove, one of America's most successful and respected fundraisers, is Senior Adviser and Executive Director, Campaign Planning, for the Indiana University Foundation. He has served on the educational fundraising committee of the Council for Advancement and Support of Education (CASE) as well as on the board of directors of the Association of Fundraising Professionals (formerly NSFRE). He is the author or coauthor of Conducting a Successful Capital Campaign, 2nd Edition (1999), Conducting a Successful Fundraising Program (2001), Conducting a Successful Annual Giving Program (2001), and Conducting a Successful Development Services Program (2001) all from Jossey-Bass.

Thomas W. Herbert is Executive Director of Development and Alumni Programs at the Indiana University College of Arts and Sciences.

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Table of Contents


The Authors.



Tables, Figures, and Exhibits in Part One.

Building Your Program.

1 Identifying, Researching, and Rating Major Gift Prospects.

2 Cultivating and Soliciting Major Gifts.

3 Securing Lead Gifts (Rodney P. Kirsch, Martin W. Shell).

4 Connecting Major Gifts and Planned Giving.

5 Implementing a Planned Giving Program.

6 Marketing Planned Gifts: Understanding the Gift Options and Tax Consequences.

7 Outright Gifts.

8 Life Income Gifts.

9 Bequests and Remainder Interests.

10 New and Advanced Planned Giving Techniques.


Resource Guide Contents.

1 Nonprofit Key Word Search.

2 Estimating Net Worth.

3 Web-Based Research.

4 Research Profile Formats.

5 How to Close the Gift.

6 Letter Proposal.

7 Full Proposal.

8 Wills Seminar Program System.

9 Planned Giving Strategic Plan.

10 Gift Acceptance Policies.

11 Gift Agreement Templates.

12 Planned Giving Newsletters.

13 Sample Planned Giving Brochures.

14 Guide to Giving.

15 Personal Financial Planner.

16 Planned Giving Honor Roll.

17 Rules Regarding Charitable Tax Deductions.

18 Templates for Drafting Trusts.

19 Sample Charitable Lead Trust.



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