Conducting Online Surveys / Edition 1

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Overview

Online surveys provide promising opportunities in today’s technological world. Conducting Online Surveys is a comprehensive guide to the creation, implementation, and analysis of e-mail and Web-based surveys. Authors Valerie M. Sue and Lois A. Ritter specifically address issues unique to online survey research such as selecting software, designing Web-based questionnaires, and sampling from online populations.

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Product Details

  • ISBN-13: 9781412937542
  • Publisher: SAGE Publications
  • Publication date: 3/13/2007
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 208
  • Product dimensions: 8.89 (w) x 6.21 (h) x 0.44 (d)

Meet the Author

Valerie M. Sue is a Senior Consultant in the Internet Services Group at Kaiser Permanente (KP). She manages online survey projects for KP and is one of the lead developers of KP’s online member research panel. Prior to working at KP, Sue was an Associate Professor of Communication at California State University, East Bay, where she taught Communication theory, research methods, and survey research courses and was director of the Communication Department’s graduate program. She has also authored numerous journal articles and delivered presentations at the conferences of the International Communication Association, American Evaluation Association, and the American Public Health Association. Sue is a graduate of Stanford University, where she earned a Ph D in communication.

Lois A. Ritter is an assistant professor in the Nursing and Health Sciences Department at California State University, East Bay and a consultant in public health and education. She teaches courses in community health and research methods and has extensive experience in program planning and evaluation. She earned a doctorate in education from the University of San Francisco, and three masters degrees in health science, anthropology, and health care administration. Her research interests are in health information technology and community and multicultural health.

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Table of Contents

CHAPTER ONE: INTRODUCTION What Is a Survey?
Why Is a Book Specific to Online Survey Research Needed?
When Should an Online Survey Be Used?
Online Survey Studies Summary CHAPTER TWO: PLANNING THE ONLINE SURVEY E-Mail Surveys Internet/Intranet (Web Page) Surveys What to Consider When Buying Survey Software and Selecting a Web Survey Host Survey Objectives Survey Timelines Survey Research Ethics Summary CHAPTER THREE: SAMPLING Populations and Samples Sampling Techniques for Internet Surveys Sources of Error in Online Surveys Summary CHAPTER FOUR: WRITING SURVEY QUESTIONS General Considerations Validity of Measurement Respondent-Centered Threats to Validity Question Format and Wording Level of Measurement Demographic Questions Pretesting Summary CHAPTER FIVE: DESIGNING AND DEVELOPING THE SURVEY INSTRUMENT Questionnaire Design Making Your Survey Accessible to Everyone Ensuring That Participants Respond Only Once Summary CHAPTER SIX: CONDUCTING THE SURVEY Methods of Recruitment Increasing the Response Rate Thank-You Notes Summary CHAPTER SEVEN: PROCESSING AND ANALYZING THE SURVEY DATA Planning for Data Analysis Tracking the Surveys Creating a Codebook for E-Mail Surveys Data Cleaning Data Transformation Descriptive Statistics Inferential Statistics Summary CHAPTER EIGHT: REPORTING THE SURVEY RESULTS Preliminary Considerations Format of a Survey Report Oral Presentations Poster Session Presentations Visual Aids Matching Survey Results to Type of Display Distributing Results Using a Web-Based Survey Development Tool Summary CHAPTER NINE: CONCLUDING COMMENTS Opportunities and Challenges in Online Survey Research Benefits of Online Surveys The Future of Online Survey Research

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