Conducting Online Surveys / Edition 1

Conducting Online Surveys / Edition 1

1.0 1
by Valerie M. Sue, Lois A. Ritter
     
 

ISBN-10: 141293754X

ISBN-13: 9781412937542

Pub. Date: 03/13/2007

Publisher: SAGE Publications

Online surveys provide promising opportunities in today’s technological world. Conducting Online Surveys is a comprehensive guide to the creation, implementation, and analysis of e-mail and Web-based surveys. Authors Valerie M. Sue and Lois A. Ritter specifically address issues unique to online survey research such as selecting software, designing

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Overview

Online surveys provide promising opportunities in today’s technological world. Conducting Online Surveys is a comprehensive guide to the creation, implementation, and analysis of e-mail and Web-based surveys. Authors Valerie M. Sue and Lois A. Ritter specifically address issues unique to online survey research such as selecting software, designing Web-based questionnaires, and sampling from online populations.

Product Details

ISBN-13:
9781412937542
Publisher:
SAGE Publications
Publication date:
03/13/2007
Edition description:
New Edition
Pages:
208
Product dimensions:
8.89(w) x 6.21(h) x 0.44(d)

Table of Contents

CHAPTER ONE: INTRODUCTION What Is a Survey?
Why Is a Book Specific to Online Survey Research Needed?
When Should an Online Survey Be Used?
Online Survey Studies Summary CHAPTER TWO: PLANNING THE ONLINE SURVEY E-Mail Surveys Internet/Intranet (Web Page) Surveys What to Consider When Buying Survey Software and Selecting a Web Survey Host Survey Objectives Survey Timelines Survey Research Ethics Summary CHAPTER THREE: SAMPLING Populations and Samples Sampling Techniques for Internet Surveys Sources of Error in Online Surveys Summary CHAPTER FOUR: WRITING SURVEY QUESTIONS General Considerations Validity of Measurement Respondent-Centered Threats to Validity Question Format and Wording Level of Measurement Demographic Questions Pretesting Summary CHAPTER FIVE: DESIGNING AND DEVELOPING THE SURVEY INSTRUMENT Questionnaire Design Making Your Survey Accessible to Everyone Ensuring That Participants Respond Only Once Summary CHAPTER SIX: CONDUCTING THE SURVEY Methods of Recruitment Increasing the Response Rate Thank-You Notes Summary CHAPTER SEVEN: PROCESSING AND ANALYZING THE SURVEY DATA Planning for Data Analysis Tracking the Surveys Creating a Codebook for E-Mail Surveys Data Cleaning Data Transformation Descriptive Statistics Inferential Statistics Summary CHAPTER EIGHT: REPORTING THE SURVEY RESULTS Preliminary Considerations Format of a Survey Report Oral Presentations Poster Session Presentations Visual Aids Matching Survey Results to Type of Display Distributing Results Using a Web-Based Survey Development Tool Summary CHAPTER NINE: CONCLUDING COMMENTS Opportunities and Challenges in Online Survey Research Benefits of Online Surveys The Future of Online Survey Research

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