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Conducting Research Surveys Via e-Mail and the Web
     

Conducting Research Surveys Via e-Mail and the Web

by Matthias Schonlau, Ronald D. Fricker, Marc N. Elliott
 

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Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss

Overview

Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.

Product Details

ISBN-13:
9780833031105
Publisher:
RAND Corporation
Publication date:
03/28/2002
Pages:
112
Product dimensions:
6.76(w) x 8.98(h) x 0.43(d)
Lexile:
1470L (what's this?)

Read an Excerpt

Examining the pros and cons of Internet-based surveys: Are they really faster, better, and cheaper than phone and mail surveys?

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