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Conducting Research Surveys via E-mail and the Web [NOOK Book]

Overview


Internet-based surveys, although still in their infancy, are becomingincreasingly popular because they are believed to be faster, better,cheaper, and easier to conduct than surveys using more-traditional telephoneor mail methods. Based on evidence in the literature and real-life casestudies, this book examines the validity of those claims. The authorsdiscuss the advantages and disadvantages of using e-mail and the Web toconduct research surveys, and also offer practical suggestions for designing and implementing...
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Conducting Research Surveys via E-mail and the Web

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Overview


Internet-based surveys, although still in their infancy, are becomingincreasingly popular because they are believed to be faster, better,cheaper, and easier to conduct than surveys using more-traditional telephoneor mail methods. Based on evidence in the literature and real-life casestudies, this book examines the validity of those claims. The authorsdiscuss the advantages and disadvantages of using e-mail and the Web toconduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.Among other findings, the authors determined that Internet surveys may bepreferable to mail or telephone surveys when a list of e-mail addresses forthe target population is available, thus eliminating the need for mail orphone invitations to potential respondents. Internet surveys also arewell-suited for larger survey efforts and for some target populations thatare difficult to reach by traditional survey methods. Web surveys areconducted more quickly than mail or phone surveys when respondents arecontacted initially by e-mail, as is often the case when a representativepanel of respondents has been assembled in advance. And, although surveysincur virtually no coding or data-entry costs because the data are capturedelectronically, the labor costs for design and programming can be high.
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Product Details

  • ISBN-13: 9780833032263
  • Publisher: RAND Corporation
  • Publication date: 2/15/2002
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 142
  • File size: 4 MB

Meet the Author


Matthias Schonlau (Ph.D. Statistics, University of Waterloo, Ontario ) is an associate statistician at RAND.


Ron D. Fricker, Jr. (Doctor of Philosophy in Statistics, Yale University) is a researcher at RAND interested in statistical process control, quality control, military manpower and logistics, and warfare modeling.


Marc N. Elliott (Ph.D., Statistics, 1995, Rice University, Houston, TX) is an Associate Statistician at RAND.

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Table of Contents

Preface
Figures
Tables
Summary
Acknowledgments
Acronyms
Ch. 1 Introduction 1
Ch. 2 Background on the Survey Process 5
Ch. 3 Literature Review of Web and E-Mail Surveys 19
Ch. 4 Choosing Among the Various Types of Internet Surveys 33
Ch. 5 Guidelines for Designing and Implementing Internet Surveys 41
Ch. 6 Internet Survey Case Studies 55
Ch. 7 Conclusions 73
App. A: Literature Review of Response Rates 81
App. B: Summary of Evidence in the Literature 95
App. C: How Effective is Using a Convenience Sample to Supplement a Probability Sample? 107
References 113
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