Conducting Survey Research in the Social Sciences presents basic concepts and general guidelines for those who are interested in conducting a survey by breaking the process down into eight steps and twenty-three questions. It outlines the appropriate sequential steps necessary to help the reader initiate and develop a survey. Following each of the eight steps as depicted in the eight chapters and answering the questions provided enables the creation of an effective survey. The authors also include three fictitious vignettes to illustrate how the decisions should be made, and how proper survey research should be conducted to meet many different needs.
Isadore Newman is Professor in the Department of Educational Foundations at the University of Akron. Keith McNeil is Associate Professor in the Department of Counseling and Educational Psychology at New Mexico State University.
chapter 1 Specify the Intent of the Survey chapter 2 Assess the Available Resources chapter 3 Define the Population chapter 4 Review of the Pertinent Literature chapter 5 Determine the Data Collection Techniques chapter 6 Develop the Survey chapter 7 Determine the Sampling Procedure chapter 8 Analyze the Results and Prepare the Report chapter 9 References chapter 10 Appendices chapter 11 Index