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Confessions of an Advertising Man

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Overview

David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business.
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Editorial Reviews

From the Publisher

"Ogilvy is the creative force of modern advertising."  —New York Times

"Ogilvy's writing is pithy, lively and urbane...[Confessions of an Advertising Man] is full of great stories from the world of 1960s advertising." — IndependentMail.com

"Required reading for anyone in business"  —Media Week

"It's a well-written, clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business—and particularly marketing and PR."  —Ronn Torossian, CEO, 5WPR, on his 10 Must-Read Public Relations and Marketing Books, on Business Insider

"I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, Confessions of an Advertising Man at least once a year."—George Parker in Business Insider

"Monumental...there is the kind of good, solid, smart, great-work-inspiring advice that any one in this business – and that includes clients – would be wise to review."  —The Agency Review 

"It's a classic...I tell my students if you're going to read a book about advertising, start with that one." — Investor's Business Daily

"For anyone working in the marketing profession, this is an essential text."  — Financial Times

“. . . Throughout his book Confessions of an Advertising Man you will find deep insights on management, candor, and company culture.” —The Huffington Post

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Product Details

  • ISBN-13: 9781904915010
  • Publisher: Southbank Publishing
  • Publication date: 3/1/2005
  • Edition description: Older Edition
  • Pages: 208
  • Product dimensions: 5.00 (w) x 8.00 (h) x 0.53 (d)

Meet the Author


David Ogilvy (1911–1999), referred to in 1962 by Time as "the most sought-after wizard in today's advertising industry," is considered to have been one of the dominant thinkers in the field. He is also the author of Ogilvy on Advertising. Sir Alan Parker was a copywriter in the 1960s and 1970s and is now a film director and producer. Films he directed include Angela's Ashes, Fame, Midnight Express, and Pink Floyd: The Wall.
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Table of Contents

Foreword 11
The Story Behind This Book 15
Background 29
I How to Manage an Advertising Agency 33
II How to Get Clients 51
III How to Keep Clients 84
IV How to Be a Good Client 100
V How to Build Great Campaigns 117
VI How to Write Potent Copy 133
VII How to Illustrate Advertisements and Posters 144
VIII How to Make Good Television Commercials 159
IX How to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicines 164
X How to Rise to the Top of the Tree - Advice to the Young 171
XI Should Advertising Be Abolished? 179
Index 197
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