Confessions of an Advertising Man by David Ogilvy | 9781904915010 | Paperback | Barnes & Noble
Confessions of an Advertising Man

Confessions of an Advertising Man

by David Ogilvy
     
 

ISBN-10: 1904915019

ISBN-13: 9781904915010

Pub. Date: 03/01/2005

Publisher: Southbank Publishing

David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business.

Overview

David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business.

Product Details

ISBN-13:
9781904915010
Publisher:
Southbank Publishing
Publication date:
03/01/2005
Edition description:
Older Edition
Pages:
208
Product dimensions:
5.00(w) x 8.00(h) x 0.53(d)

Table of Contents

Foreword11
The Story Behind This Book15
Background29
IHow to Manage an Advertising Agency33
IIHow to Get Clients51
IIIHow to Keep Clients84
IVHow to Be a Good Client100
VHow to Build Great Campaigns117
VIHow to Write Potent Copy133
VIIHow to Illustrate Advertisements and Posters144
VIIIHow to Make Good Television Commercials159
IXHow to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicines164
XHow to Rise to the Top of the Tree - Advice to the Young171
XIShould Advertising Be Abolished?179
Index197

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